{"id":1865,"date":"2021-04-28T13:11:15","date_gmt":"2021-04-28T13:11:15","guid":{"rendered":"https:\/\/test.twopurpose.com\/?post_type=klanten&#038;p=1865"},"modified":"2025-11-27T13:50:13","modified_gmt":"2025-11-27T13:50:13","slug":"brain-foundation-salesforce","status":"publish","type":"klanten","link":"https:\/\/test.twopurpose.com\/en\/customers\/brain-foundation-salesforce\/","title":{"rendered":"Brain Foundation: target spending system in Salesforce"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"1865\" class=\"elementor elementor-1865\" data-elementor-post-type=\"klanten\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4088438c elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4088438c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3c148ff4\" data-id=\"3c148ff4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4a0ca5cd elementor-widget elementor-widget-heading\" data-id=\"4a0ca5cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Brain Foundation: target spending system in Salesforce<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f669708 elementor-widget elementor-widget-text-editor\" data-id=\"3f669708\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4 id=\"yui_3_17_2_1_1621237605761_179\">The challenge<\/h4><p id=\"yui_3_17_2_1_1621237605761_177\">In late 2016, the Brain Foundation approached TwoPurpose with a question: can you automate our target spending system in Salesforce? The number of sub-processes was very extensive: the entire process of spending the funds, approval of applications for (research) projects, involvement of internal and external evaluators, and then also monitoring the projects and milestones, as well as accounting for the expenditure.<\/p><p>The Brain Foundation had the following two main challenges for which they were looking for a solution:\u00a0<\/p><ol><li>Making processes uniform across departments.<\/li><li>Spending less time on administration and better recording of decisions<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-501950fd elementor-widget elementor-widget-text-editor\" data-id=\"501950fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>The solution<\/h4><p>After converting the Brain Foundation's processes into process flows, grafted onto Salesforce technology, in a number of sessions, we started setting up Salesforce in sprints. The standard approval processes in Salesforce now facilitate decision-making regarding the allocation of funds. To create flexible application forms without customisation, we set up a solution based on FormAssembly, which also ensures maintainability. Using Salesforce's Experience Cloud, peer reviews by scientists and laypeople (i.e. patients) are easily enabled. Approved payments are converted by Conga into payment orders for Financial Administration.<\/p><p>In June 2017, the Brain Foundation went live with this wonderful solution, with Salesforce and some other applications on the platform. All internal and external stakeholders are now guided through the process and have continuous 100% insight into applications and ongoing projects. A solution we are quite proud of!<br \/><br \/><\/p><h4>The result<\/h4><p>There is now a unified process where all departments work in the same way, decisions are automatically recorded and the target applicant can follow the progress of the process through the community.<br \/><br \/><\/p><h4>The next step<\/h4><p>The Brain Foundation also expects to house its fundraising in Salesforce in the near future. This will then also offer the possibility of linking incoming funds to outgoing payments. This will, for example, allow donors to gain more insight into the progress of projects they have sponsored, which will lead to greater engagement from this group.E<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>The challenge In late 2016, the Brain Foundation approached TwoPurpose with a question: can you automate our target spending system in Salesforce? The number of sub-processes was very extensive: the entire process of spending the funds, approval of applications for (research) projects, involvement of internal and external reviewers, and then also monitoring the projects and milestones, as well as [...]<\/p>","protected":false},"author":67,"featured_media":3618,"template":"","categories":[15],"tags":[],"class_list":["post-1865","klanten","type-klanten","status-publish","has-post-thumbnail","hentry","category-non-profit","thema-de-cloud-first-werkplek","industrie-non-profit","industrie-zorg","toegepaste_oplossingen-salesforce-for-nonprofit-cloud","gebruikte_producten-salesforce"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Klantverhaal: Hersenstichting | TwoPurpose<\/title>\n<meta name=\"description\" content=\"Eind 2016 benaderde de Hersenstichting TwoPurpose met een vraag: kunnen jullie ons doelbestedingssysteem in Salesforce automatiseren?\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Klantverhaal: Hersenstichting: het doelbestedingssysteem in Salesforce | TwoPurpose\" \/>\n<meta property=\"og:description\" content=\"Lees hier het klantverhaal over hoe TwoPurpose ervoor zorgde dat non-profitorganisatie Hersenstichting: het doelbestedingssysteem in Salesforce meer impact maakte met Salesforce.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/test.twopurpose.com\/en\/customers\/brain-foundation-salesforce\/\" \/>\n<meta property=\"og:site_name\" content=\"TwoPurpose\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-27T13:50:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/test.twopurpose.com\/wp-content\/uploads\/2021\/04\/afbeelding_hersenstichting.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1356\" \/>\n\t<meta property=\"og:image:height\" content=\"545\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/test.twopurpose.com\/klanten\/hersenstichting-salesforce\/\",\"url\":\"https:\/\/test.twopurpose.com\/klanten\/hersenstichting-salesforce\/\",\"name\":\"Klantverhaal: Hersenstichting | TwoPurpose\",\"isPartOf\":{\"@id\":\"https:\/\/test.twopurpose.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/test.twopurpose.com\/klanten\/hersenstichting-salesforce\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/test.twopurpose.com\/klanten\/hersenstichting-salesforce\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/test.twopurpose.com\/wp-content\/uploads\/2021\/04\/afbeelding_hersenstichting.jpg\",\"datePublished\":\"2021-04-28T13:11:15+00:00\",\"dateModified\":\"2025-11-27T13:50:13+00:00\",\"description\":\"Eind 2016 benaderde de Hersenstichting TwoPurpose met een vraag: kunnen jullie ons doelbestedingssysteem in Salesforce automatiseren?\",\"breadcrumb\":{\"@id\":\"https:\/\/test.twopurpose.com\/klanten\/hersenstichting-salesforce\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/test.twopurpose.com\/klanten\/hersenstichting-salesforce\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/test.twopurpose.com\/klanten\/hersenstichting-salesforce\/#primaryimage\",\"url\":\"https:\/\/test.twopurpose.com\/wp-content\/uploads\/2021\/04\/afbeelding_hersenstichting.jpg\",\"contentUrl\":\"https:\/\/test.twopurpose.com\/wp-content\/uploads\/2021\/04\/afbeelding_hersenstichting.jpg\",\"width\":1356,\"height\":545,\"caption\":\"Hersenstichting - 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