{"id":3390,"date":"2021-05-12T15:18:50","date_gmt":"2021-05-12T15:18:50","guid":{"rendered":"https:\/\/test.twopurpose.com\/?post_type=klanten&#038;p=3390"},"modified":"2025-05-22T13:25:54","modified_gmt":"2025-05-22T13:25:54","slug":"real-estatened-salesforce","status":"publish","type":"klanten","link":"https:\/\/test.twopurpose.com\/en\/customers\/real-estatened-salesforce\/","title":{"rendered":"Vastgoed Nederland: less complexity with Salesforce"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"3390\" class=\"elementor elementor-3390\" data-elementor-post-type=\"klanten\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-14b1b9b4 elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"14b1b9b4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-59315a24\" data-id=\"59315a24\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-271a39fd elementor-widget elementor-widget-heading\" data-id=\"271a39fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Vastgoed Nederland: less complexity with Salesforce<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74b5fced elementor-widget elementor-widget-text-editor\" data-id=\"74b5fced\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>The challenge<\/h4><p class=\"\">A few years ago, Vastgoed Nederland (then VBO) selected Salesforce as its new CRM solution. Before then, they were using Act! The implementation was done by an unapproved Salesforce implementation partner who, moreover, had no prior experience with Salesforce.<\/p><p class=\"\">In November 2016, Vastgoed Nederland met with TwoPurpose. A comprehensive analysis was then done after which a recommendation was issued. The main outcome of the analysis was that the ICT infrastructure was extremely complicated and that due to the different systems, they did not have 'one version of the truth'. Moreover - due to Salesforce's poor set-up - future ambitions such as phone integration and customer self-service were impossible or difficult to realise and there was minimal Salesforce adoption. \"Reducing complexity\" became the motto for the re-implementation.<\/p><h4>The solution<\/h4><p class=\"\">Based on TwoPurpose's advice, a sustainable Salesforce implementation was achieved. The key components of the solution were:<\/p><ul data-rte-list=\"default\"><li><p class=\"\">setting up the customer service and complaints process through Case Management<\/p><\/li><li><p class=\"\">setting up membership records, including generating invoice rules<\/p><\/li><li><p class=\"\">a working, two-way integration between Salesforce and the financial system<\/p><\/li><li><p class=\"\">reports and dashboards showing management information on the status of payments, realised and expected revenues, turnaround times, etc.<\/p><\/li><li><p class=\"\">user-oriented extensions and adaptations to promote adoption<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-308c8e00 elementor-blockquote--skin-clean elementor-blockquote--align-left elementor-widget__width-initial elementor-widget elementor-widget-blockquote\" data-id=\"308c8e00\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\t\"From a mush of software packages to one user-friendly system.\"\t\t\t<\/p>\n\t\t\t\t\t\t\t<div class=\"e-q-footer\">\n\t\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-blockquote__author\">- Hans van der Ploeg, director Vastgoed Nederland<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57c5d938 elementor-widget elementor-widget-text-editor\" data-id=\"57c5d938\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>The result<\/h4><p id=\"yui_3_17_2_1_1622015236493_225\" class=\"\">Vastgoed Nederland experiences it as a relief that the billing of contributions and services is now seamlessly driven from Salesforce. This saves many hours of manual work every week. Handling queries and complaints is now well supported and management has access to accurate information on which to base decisions.<\/p><p class=\"\">Enthusiasm about Salesforce within the organisation has improved dramatically and plans are underway to expand functionality for Professional Estate Agent Training and Professional Estate Agent Examinations. Providing services and information to members is essential for Vastgoed Nederland; Salesforce forms the basis for this.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>The challenge Several years ago, Vastgoed Nederland (then VBO) selected Salesforce as its new CRM solution. Before then, they were using Act! The implementation was carried out by an unapproved Salesforce implementation partner who, moreover, had no prior experience with Salesforce. In November 2016, Vastgoed Nederland came across TwoPurpose. There was then a comprehensive [...]<\/p>","protected":false},"author":5,"featured_media":32640,"template":"","categories":[97],"tags":[],"class_list":["post-3390","klanten","type-klanten","status-publish","has-post-thumbnail","hentry","category-97","thema-de-cloud-first-werkplek","industrie-ledenorganisaties","gebruikte_producten-salesforce"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Klantverhaal Vastgoed Nederland: minder complexiteit met Salesforce | TwoPurpose<\/title>\n<meta name=\"description\" content=\"Lees hier ons Salesforce klantverhaal van Vastgoed Nederland: minder complexiteit met Salesforce.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Klantverhaal: Vastgoed Nederland: minder complexiteit met Salesforce | TwoPurpose\" \/>\n<meta property=\"og:description\" content=\"Lees hier het klantverhaal over hoe TwoPurpose ervoor zorgde dat non-profitorganisatie Vastgoed Nederland: minder complexiteit met Salesforce meer impact maakte met Salesforce.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/test.twopurpose.com\/en\/customers\/real-estatened-salesforce\/\" \/>\n<meta property=\"og:site_name\" content=\"TwoPurpose\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-22T13:25:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/test.twopurpose.com\/wp-content\/uploads\/2021\/05\/pexels-a-darmel-7641899-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"853\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/test.twopurpose.com\/klanten\/vastgoedned-salesforce\/\",\"url\":\"https:\/\/test.twopurpose.com\/klanten\/vastgoedned-salesforce\/\",\"name\":\"Klantverhaal Vastgoed Nederland: minder complexiteit met Salesforce | TwoPurpose\",\"isPartOf\":{\"@id\":\"https:\/\/test.twopurpose.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/test.twopurpose.com\/klanten\/vastgoedned-salesforce\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/test.twopurpose.com\/klanten\/vastgoedned-salesforce\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/test.twopurpose.com\/wp-content\/uploads\/2021\/05\/pexels-a-darmel-7641899-1.jpg\",\"datePublished\":\"2021-05-12T15:18:50+00:00\",\"dateModified\":\"2025-05-22T13:25:54+00:00\",\"description\":\"Lees hier ons Salesforce klantverhaal van Vastgoed Nederland: minder complexiteit met Salesforce.\",\"breadcrumb\":{\"@id\":\"https:\/\/test.twopurpose.com\/klanten\/vastgoedned-salesforce\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/test.twopurpose.com\/klanten\/vastgoedned-salesforce\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/test.twopurpose.com\/klanten\/vastgoedned-salesforce\/#primaryimage\",\"url\":\"https:\/\/test.twopurpose.com\/wp-content\/uploads\/2021\/05\/pexels-a-darmel-7641899-1.jpg\",\"contentUrl\":\"https:\/\/test.twopurpose.com\/wp-content\/uploads\/2021\/05\/pexels-a-darmel-7641899-1.jpg\",\"width\":1280,\"height\":853,\"caption\":\"Stel krijgt sleutel van makelaar - 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