{"id":32137,"date":"2024-03-14T12:48:41","date_gmt":"2024-03-14T12:48:41","guid":{"rendered":"https:\/\/test.twopurpose.com\/?p=32137"},"modified":"2024-05-22T07:30:23","modified_gmt":"2024-05-22T07:30:23","slug":"nonprofit-cloud-for-fundraising-the-future-of-fundraising-on-the-salesforce-platform","status":"publish","type":"post","link":"https:\/\/test.twopurpose.com\/en\/blog\/2024\/nonprofit-cloud-for-fundraising-the-future-of-fundraising-on-the-salesforce-platform\/","title":{"rendered":"The future of Fundraising on the Salesforce platform"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"32137\" class=\"elementor elementor-32137\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-692d142 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"692d142\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f5c4b0f\" data-id=\"f5c4b0f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-baa2f03 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"baa2f03\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">The future of Fundraising on the Salesforce platform<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0104fb7 elementor-widget elementor-widget-text-editor\" data-id=\"0104fb7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Non Profit Cloud for Fundraising - the future of Fundraising on the Salesforce platform<\/b><\/p>\n<p><span style=\"font-weight: 400;\">In spring 2023, Salesforce introduced the Non Profit Cloud (NPC), and fundraising functionality was added in the autumn. The first customers are currently working with this new solution from Salesforce, so it's high time for a series of articles on this \"new\" product and an insight into the future of Fundraising. In this first article, we take you through an overview of what to expect. Some terms may still raise some questions; if so, be sure to sign up for our mailing list at the bottom of the page so that you will be notified when the next article is published.&nbsp;<\/span><\/p>\n<p><b>Connected to the Salesforce Core<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Most of our clients currently use the fundraising model from NPSP or from Converse. These are so-called managed packages installed as an add-on to the Sales or Service Cloud. With the introduction of the NPC, Salesforce has introduced a new Cloud connected to the \"Salesforce Core\". This \"core\" is also used by other industries, such as the Health Cloud for healthcare, Financial Services Cloud for the financial sector and Public Cloud for government organisations. The big advantage of this is that, as a non-profit organisation, you can benefit from all the innovative components invested in by these sectors.&nbsp;<\/span><\/p>\n<p><b>Industries Common Components<\/b><\/p>\n<p><span style=\"font-weight: 400;\">These components are also called the \"Industries Common Components\". So you have a completely new set of features at your disposal that have been worked on for years from other \"industries\" AND they are included in the NPC licences. We will explore these features in more detail in the next articles, but we would like to give you examples of two interesting features here:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Data Processing Engine (DPE) to calculate donation data for each individual relationship. Such as, for example, total donations in the past year and the highest donation ever. This mechanism uses the computing power of CRM analytics, an application to process large amounts of data. So whereas you can now sometimes run into limits because the calculations involve too much data, with Data Processing Engine you no longer have this problem. Tests comparing calculations with the NPSP rollup tool and DPE have shown that calculations are almost 50x faster with this new technology.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Omnistudio for creating documents or onboarding flows for volunteers. Where previously you had to buy an extra app to generate forms or letters, now Omnistudio does that for you.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">&nbsp;<\/span><\/p>\n<p><b>Person Accounts<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Another important change is that the individual is taken as the starting point for the relationship model. Whereas previously we were dealing with an account (Organisation or Household) with a linked contact, in NPC a Person Account is used by default. You can optionally link a household to this. The big advantage is that there is thus no need to add all kinds of processes by default to keep the data in sync between the household and the individual. Besides this new approach, new functionalities are also available for better visual insight into the relationship and interaction with the relationship.<\/span><\/p><p><span style=\"font-weight: 400;\"><br><\/span><\/p>\n<p><b>Fundraising Data Model<\/b><\/p>\n<p><span style=\"font-weight: 400;\">The data model used to manage the different types of donations has been completely revamped. Best practices and experiences of non-profit organisations with the current data models have all been incorporated in this new model. The new data model uses the gift commitment, the gift schedule and the gift transaction to manage the financial relationship. This provides clear insight into upcoming payments, missed payments and recent payments. A commitment can also be paused, upgraded and downgraded, with clear insight into these adjustments. Finally, it is also possible to automatically process batches of donations recruited by partners.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ba9700 elementor-widget elementor-widget-image\" data-id=\"7ba9700\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/architect.salesforce.com\/diagrams\/template-gallery\/npc-edu-fundraising-data-model\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"581\" src=\"https:\/\/test.twopurpose.com\/wp-content\/uploads\/2024\/03\/npc-edu-fundraising-data-model-1024x744.png\" class=\"attachment-large size-large wp-image-32147\" alt=\"Nonprofit Cloud &amp; Education Cloud Fundraising\" srcset=\"https:\/\/test.twopurpose.com\/wp-content\/uploads\/2024\/03\/npc-edu-fundraising-data-model-1024x744.png 1024w, https:\/\/test.twopurpose.com\/wp-content\/uploads\/2024\/03\/npc-edu-fundraising-data-model-300x218.png 300w, https:\/\/test.twopurpose.com\/wp-content\/uploads\/2024\/03\/npc-edu-fundraising-data-model-768x558.png 768w, https:\/\/test.twopurpose.com\/wp-content\/uploads\/2024\/03\/npc-edu-fundraising-data-model-1536x1115.png 1536w, https:\/\/test.twopurpose.com\/wp-content\/uploads\/2024\/03\/npc-edu-fundraising-data-model.png 2048w, https:\/\/test.twopurpose.com\/wp-content\/uploads\/2024\/03\/npc-edu-fundraising-data-model-18x12.png 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f30592 elementor-widget elementor-widget-text-editor\" data-id=\"9f30592\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>FinDock is used to process commitments and link with banks and Payment Service Providers. FinDock also connects seamlessly with this new data model. For an overview of how FInDock does this, it is interesting to <a href=\"https:\/\/findock.com\/solutions\/how-findock-extends-the-nonprofit-cloud-for-fundraising\/\"><span style=\"font-weight: 400;\">this item<\/span><\/a> to read.<\/p>\n<p><b>Campaigns and Segments with Data Cloud<\/b><\/p>\n<p>In addition to the standard way of campaign management by using Salesforce campaigns with campaign members, Salesforce is introducing a new way to manage campaigns with the Non Profit Cloud. Source codes can be used to subdivide the campaign into a message for a specific channel. This makes it easy to understand the effectiveness per channel. By associating a campaign with interest tags, a relation's interest in specific topics can be tracked.&nbsp;<\/p>\n<p>The Data Cloud is an integrated Salesforce product that is fully connected to this renewed way of working. By connecting other data sources, such as the website, the webshop and the marketing platform, a complete and unambiguous relationship overview is compiled. As a result, you create segments composed of much more detailed relationship data. Those who are ready can also use predictive AI models that learn from the relationship data present. Segments, messages and the next best action to convert the relationship can thus be compiled and executed automatically.<\/p>\n<p><b>When is the right time to switch?<\/b><\/p>\n<p>It is good to know that NPSP and Converse will just continue to exist and be supported. So it is not a must to switch at this time. What does make a good time depends entirely on your organisation's business case. Things like the current application landscape and fundraising strategy will determine this. If you want to know what the right time is for your organisation to switch to the Non Profit Cloud, please contact us. We will be happy to discuss this with you.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8af8823 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8af8823\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-34dd9ac\" data-id=\"34dd9ac\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9afd11b elementor-widget elementor-widget-author-box\" data-id=\"9afd11b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/in\/danielvanveldhuijzen\/\" class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/test.twopurpose.com\/wp-content\/uploads\/2021\/05\/Daniel-van-Veldhuijzen-Profielfoto-2024-200x300.jpg\" alt=\"Picture of Daniel van Veldhuijzen\" loading=\"lazy\">\n\t\t\t\t<\/a>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/in\/danielvanveldhuijzen\/\">\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tDaniel van Veldhuijzen\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-author-box__bio\">\n\t\t\t\t\t\t<p>Lead Salesforce Architect<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d22840 elementor-shape-rounded elementor-grid-0 e-grid-align-center elementor-widget elementor-widget-social-icons\" data-id=\"3d22840\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-linkedin elementor-repeater-item-c3c54c7\" href=\"https:\/\/www.linkedin.com\/in\/danielvanveldhuijzen\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Linkedin<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-linkedin\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6b144ef elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6b144ef\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-18647fd\" data-id=\"18647fd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-16eb9eb elementor-widget elementor-widget-spacer\" data-id=\"16eb9eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48cab13 elementor-widget elementor-widget-heading\" data-id=\"48cab13\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Keep up to date with Non Profit Cloud developments<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb6f5fd elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"eb6f5fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"Nieuw Formulier\" aria-label=\"New Form\" action=\"\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"32137\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"eb6f5fd\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"De toekomst van Fondsenwerving op het Salesforce platform De toekomst van fondsenwerving op het Salesforce platform\" \/>\n\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"queried_id\" value=\"32137\"\/>\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-above\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-name elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-name\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tFirst name\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[name]\" id=\"form-field-name\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"First name\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tEmail\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Email\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-checkbox elementor-field-group elementor-column elementor-field-group-field_99f6d3d elementor-col-100\">\n\t\t\t\t\t<div class=\"elementor-field-subgroup\"><span class=\"elementor-field-option\"><input type=\"checkbox\" value=\"Ja, ik wil mij aanmelden voor de nieuwsbrief van TwoPurpose\" id=\"form-field-field_99f6d3d-0\" name=\"form_fields[field_99f6d3d]\"> <label for=\"form-field-field_99f6d3d-0\">Yes, I want to subscribe to TwoPurpose's newsletter<\/label><\/span><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Send<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<input type=\"hidden\" name=\"trp-form-language\" value=\"en\"\/><\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Non Profit Cloud for Fundraising - the future of Fundraising on the Salesforce platform In spring 2023, Salesforce introduced the Non Profit Cloud (NPC) and in the autumn, functionality for fundraising was added. The first customers are currently working with this new solution from Salesforce, so [...]<\/p>","protected":false},"author":17,"featured_media":30985,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[361,250,15,16,22],"tags":[],"class_list":["post-32137","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-361","category-ledenorganisaties","category-non-profit","category-overheid","category-overige-sectoren"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>De toekomst van Fondsenwerving op het Salesforce platform De toekomst van fondsenwerving op het Salesforce platform<\/title>\n<meta name=\"description\" content=\"Voorjaar van 2023 heeft Salesforce de Non Profit Cloud (NPC) ge\u00efntroduceerd. NPC is de toekomst van fondsenwerving op het Salesforce platform\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"h\" \/>\n<meta property=\"og:description\" content=\"Voorjaar van 2023 heeft Salesforce de Non Profit Cloud (NPC) ge\u00efntroduceerd. 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