{"id":35661,"date":"2025-12-31T09:46:38","date_gmt":"2025-12-31T09:46:38","guid":{"rendered":"https:\/\/test.twopurpose.com\/?p=35661"},"modified":"2026-01-20T14:10:03","modified_gmt":"2026-01-20T14:10:03","slug":"quick-start-guide-implementation-of-salesforce-marketing-cloud-next","status":"publish","type":"post","link":"https:\/\/test.twopurpose.com\/en\/blog\/2025\/quick-start-guide-implementation-of-salesforce-marketing-cloud-next\/","title":{"rendered":"Quick Start Guide: Implementing Salesforce Marketing Cloud Next"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"35661\" class=\"elementor elementor-35661\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-76df326 e-flex e-con-boxed e-con e-parent\" data-id=\"76df326\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c363cf6 elementor-widget elementor-widget-heading\" data-id=\"c363cf6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\"><span style=\"font-size: 48px\">Quick Start Guide: Implementing Salesforce Marketing Cloud Next<\/span><\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7ac01a9 e-flex e-con-boxed e-con e-parent\" data-id=\"7ac01a9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-946d658 elementor-widget elementor-widget-text-editor\" data-id=\"946d658\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><i><span style=\"font-weight: 400;\">For non-profit organisations, member organisations and charities<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\"><br><\/span><\/i><\/p>\n<h4><b>What is Salesforce <\/b><b>Marketing Cloud Next?<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Marketing Cloud Next: Your agentic marketing powerhouse!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Salesforce M<\/span><span style=\"font-weight: 400;\">arketing Cloud Next (MCN) is Salesforce's latest marketing platform, fully gebo<\/span><span style=\"font-weight: 400;\">yourd within the familiar Salesforce CRM, with all data unified in one place via Data Cloud.<\/span><\/p>\n<p><i><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-35662 size-large\" src=\"https:\/\/test.twopurpose.com\/wp-content\/uploads\/2025\/12\/MC-Next-Architecture-1-1024x419.webp\" alt=\"\" width=\"800\" height=\"327\" srcset=\"https:\/\/test.twopurpose.com\/wp-content\/uploads\/2025\/12\/MC-Next-Architecture-1-1024x419.webp 1024w, https:\/\/test.twopurpose.com\/wp-content\/uploads\/2025\/12\/MC-Next-Architecture-1-300x123.webp 300w, https:\/\/test.twopurpose.com\/wp-content\/uploads\/2025\/12\/MC-Next-Architecture-1-768x314.webp 768w, https:\/\/test.twopurpose.com\/wp-content\/uploads\/2025\/12\/MC-Next-Architecture-1-18x7.webp 18w, https:\/\/test.twopurpose.com\/wp-content\/uploads\/2025\/12\/MC-Next-Architecture-1.webp 1536w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/i><i><\/i><\/p>\n<p><span style=\"font-weight: 400;\">MCN enables organisations to easily and quickly set up personalised email campaigns, forms and customer journey (via Salesforce Flow). Plus: support for autonomous AI agents and real-time data, without complex links or technical barriers....&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">MCN is specifically designed for organisations that want to professionalise, centralise and automate their marketing, without complex links or technical barriers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In agentic marketing, you give a simple prompt as strategy - such as \u2018increase loyalty among one-time donors\u2019, and AI agents take over the execution. They create content, build audiences, personalise messages, optimise performance and coordinate hand-offs, so your team focuses purely on strategy, creativity and growth.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><br><\/span><\/p>\n<h4><b>Key features:<\/b><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>User-friendly drag-and-drop builders<\/b><span style=\"font-weight: 400;\"> for e-mails, forms and journeys (\u2018flows\u2019).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>AI support<\/b><span style=\"font-weight: 400;\"> for segmentation, content creation and dispatch time optimisation<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Real-time reports and dashboards<\/b><span style=\"font-weight: 400;\"> for insight into campaign performance<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Full integration with Salesforce CRM<\/b><span style=\"font-weight: 400;\"> and Data Cloud<\/span><span style=\"font-weight: 400;\"><br><\/span><b>Secure, scalable environment<\/b><span style=\"font-weight: 400;\"> compliant with privacy legislation<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Marketing Cloud Next works with a flexible pay-per-use credit model, ideal for non-profits; pay for what you use.<\/span><\/li>\n<\/ul>\n<div><br><\/div>\n<h4><b>What does MCN mean for a non-profit\/member organisation?<\/b><\/h4>\n<p><b>Marketing Cloud Next<\/b><span style=\"font-weight: 400;\"> offers specific advantages for civil society organisations:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Increased engagement and donations:<\/b><span style=\"font-weight: 400;\"> Personalised journeys and smart segmentation allow you to target audiences, such as donors, members or volunteers. This increases response and engagement.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Efficiency and time savings:<\/b><span style=\"font-weight: 400;\"> AI and automation take repetitive tasks off your hands, allowing your team to focus on strategy and impact.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Data-driven working:<\/b><span style=\"font-weight: 400;\"> All marketing data, segmentations and campaign results are immediately visible, allowing you to make quicker and better adjustments.&nbsp;<\/span><\/li>\n<\/ul>\n<p><b style=\"background-color: transparent;\"><br>One platform:<\/b><span style=\"background-color: transparent;\"> No more separate tools, but one central place for CRM, marketing and reporting. This prevents errors and speeds up processes.<\/span><\/p>\n<p><span style=\"background-color: transparent;\"><br><\/span><\/p>\n<h4><b>What are we going to do? (Project approach)<\/b><\/h4>\n<p><b>Setting up MCN &amp; Data Cloud: <\/b><span style=\"font-weight: 400;\">We set up a basic implementation with 1 campaign journey, data linking, segmentation and email channel.<\/span><\/p>\n<p><b>Domain and user management: <\/b><span style=\"font-weight: 400;\">We take care of domain authentication, roles &amp; rights, permissions and privacy preferences.<\/span><\/p>\n<p><b>Activate AI functionalities: <\/b><span style=\"font-weight: 400;\">Such as Agentforce, Send Time Optimisation and Einstein Segment Creation.<\/span><\/p>\n<p><b>Design Workshop: <\/b><span style=\"font-weight: 400;\">Intensive session where we define the ideal application together: supporter journeys, segmentation, conversion points, and content strategy.<\/span><\/p>\n<p><b>Training &amp; Livegang: <\/b><span style=\"font-weight: 400;\">We supervise testing and training moments, including train-the-trainer and support during going live.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><br><\/span><\/p>\n<h4><b>What do you get?<\/b><\/h4>\n<ul>\n<li><span style=\"font-weight: 400;\">Fully functioning Marketing Cloud Next environment<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Simple journey, web form and e-mail template as a starting point<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Activating Generative AI (Agentforce), Einstein Segment Creation &amp; Send Time Optimisation<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Support and training from our team<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Optional support contract for sustainable further development<\/span><\/li>\n<\/ul>\n<p><i><span style=\"font-weight: 400;\"><br>Impact: up to 30% higher campaign effectiveness (source: Salesforce benchmarks)<\/span><\/i><\/p>\n<h4>&nbsp;<\/h4>\n<h4><b>What comes as standard?<\/b><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Active journey with e-mail &amp; form<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Integration with Salesforce &amp; Data Cloud<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Generative AI tools (Agentforce, Einstein Segmentation)<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">Dashboards for reporting and optimisation<\/span><\/li>\n<\/ul>\n<h4>&nbsp;<\/h4>\n<h4><b>Ready ear the next step?&nbsp;<\/b><\/h4>\n<p><img decoding=\"async\" class=\"size-medium wp-image-35702 alignleft\" src=\"https:\/\/test.twopurpose.com\/wp-content\/uploads\/2026\/01\/Dotslash-Headshots-202528483_Stefan-Reiling_lores-200x300.jpg\" alt=\"\" width=\"200\" height=\"300\" srcset=\"https:\/\/test.twopurpose.com\/wp-content\/uploads\/2026\/01\/Dotslash-Headshots-202528483_Stefan-Reiling_lores-200x300.jpg 200w, https:\/\/test.twopurpose.com\/wp-content\/uploads\/2026\/01\/Dotslash-Headshots-202528483_Stefan-Reiling_lores-682x1024.jpg 682w, https:\/\/test.twopurpose.com\/wp-content\/uploads\/2026\/01\/Dotslash-Headshots-202528483_Stefan-Reiling_lores-768x1154.jpg 768w, https:\/\/test.twopurpose.com\/wp-content\/uploads\/2026\/01\/Dotslash-Headshots-202528483_Stefan-Reiling_lores-1023x1536.jpg 1023w, https:\/\/test.twopurpose.com\/wp-content\/uploads\/2026\/01\/Dotslash-Headshots-202528483_Stefan-Reiling_lores-8x12.jpg 8w, https:\/\/test.twopurpose.com\/wp-content\/uploads\/2026\/01\/Dotslash-Headshots-202528483_Stefan-Reiling_lores.jpg 1269w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/><\/p>\n<p><\/p>\n<p>Want to know how Marketing Cloud Next can strengthen your organisation? Get in touch with <a href=\"mailto:stefan.reiling@test.twopurpose.com\" style=\"background-color: rgb(248, 248, 248);\"><strong data-start=\"213\" data-end=\"231\" data-is-only-node=\"\">Stefan Reiling<\/strong><\/a>, Account Manager at TwoPurpose, for a no-obligation consultation and discover the possibilities for your mission.<\/p>\n<p><br><\/p>\n<p><br><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Quick Start Guide: Implementing Salesforce Marketing Cloud Next For non-profit organisations, membership organisations and charities What is Salesforce Marketing Cloud Next? Marketing Cloud Next: your agentic marketing powerhouse! Salesforce Marketing Cloud Next (MCN) is Salesforce's latest marketing platform, built entirely within the trusted Salesforce CRM, with all data unified in one place via [...]<\/p>","protected":false},"author":67,"featured_media":20504,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[378],"tags":[380,248,381,356,148],"class_list":["post-35661","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-378","tag-agentforce","tag-ledenorganisaties","tag-marketing-cloud-next","tag-nieuws","tag-non-profit"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Quick Start Gids: Implementatie van Salesforce Marketing Cloud Next | TwoPurpose<\/title>\n<meta name=\"description\" content=\"Wil je weten hoe Marketing Cloud Next jouw organisatie kan versterken? 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