{"id":13587,"date":"2021-07-14T14:04:04","date_gmt":"2021-07-14T14:04:04","guid":{"rendered":"https:\/\/test.twopurpose.com\/?post_type=klanten&#038;p=13587"},"modified":"2025-11-27T13:50:43","modified_gmt":"2025-11-27T13:50:43","slug":"vrienden-van-de-hoop-salesforce","status":"publish","type":"klanten","link":"https:\/\/test.twopurpose.com\/nl\/klanten\/vrienden-van-de-hoop-salesforce\/","title":{"rendered":"Vrienden van de Hoop: de keuze tussen iFunds en Salesforce"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"13587\" class=\"elementor elementor-13587\" data-elementor-post-type=\"klanten\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-38363ea1 elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"38363ea1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-43d586e3\" data-id=\"43d586e3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-43149e9c elementor-widget elementor-widget-heading\" data-id=\"43149e9c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Vrienden van de Hoop: de keuze tussen iFunds en Salesforce<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b0e56f6 elementor-widget elementor-widget-text-editor\" data-id=\"7b0e56f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>De uitdaging<\/h4><p class=\"\">Stichting Vrienden van de Hoop had een uitdaging: de op Microsoft gebaseerde fondsenwervingapplicatie werd niet meer door de leverancier ondersteund. Een upgrade was noodzakelijk. Mede door het vele maatwerk werd gekozen voor een herimplementatie.<\/p><p class=\"\">In gesprek met TwoPurpose werd Salesforce overwogen, maar ook de huidige leverancier iFunds werd gevraagd een voorstel te doen. Naast het vervangen van de bestaande applicatie was er nog een wens: het ontvlechten van \u201ckostgangers\u201d, Centrum voor Pastorale Counseling (CPC), Stichting Chris en Stichting Voorkom. Zij maakten namelijk ook gebruik van het CRM van Vrienden van de Hoop. Er moest een aparte inrichting voor CPC komen. Het nieuwe CRM-systeem moest de fondsenwerving en het organiseren van evenementen ondersteunen, zoals <a href=\"https:\/\/cycleforhope.nl\/\" target=\"_blank\" rel=\"noopener\">Cycle for Hope<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c2a8a10 elementor-widget elementor-widget-text-editor\" data-id=\"5c2a8a10\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>De oplossing<\/h4><p>TwoPurpose\u00a0heeft een oplossing &#8211; gebaseerd op het Salesforce platform &#8211; gedemonstreerd aan Vrienden van de Hoop. Vervolgens werd, na enkele interactieve workshops, zowel TwoPurpose\u00a0als iFunds gevraagd een projectvoorstel te schrijven. De keuze viel op Salesforce, vanwege de flexibiliteit van het platform. Dit was opmerkelijk, omdat er veel kennis van Microsoft in huis is bij Vrienden van de Hoop. De applicatiebeheerder had zich goed verdiept in beide technologie\u00ebn en koos voor het Salesforce platform. Het project is opgedeeld in twee afzonderlijke opdrachten: de ontvlechting en implementatie bij CPC en de implementatie bij Vrienden van de Hoop.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dfe3c21 elementor-blockquote--skin-clean elementor-blockquote--align-left elementor-widget__width-initial elementor-widget elementor-widget-blockquote\" data-id=\"dfe3c21\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\t\"TwoPurpose maakt zijn belofte waar bij de implementatie van ons nieuwe fondsenwervingoplossing. Ze werken professioneel, communiceren goed en denken erg met ons mee!\"\t\t\t<\/p>\n\t\t\t\t\t\t\t<div class=\"e-q-footer\">\n\t\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-blockquote__author\">\u2014 Axel Pothof, directeur Stichting Vrienden van de Hoop<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5dbb032f elementor-widget elementor-widget-text-editor\" data-id=\"5dbb032f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>Het resultaat<\/h4><p>Het project is netjes binnen het afgesproken budget opgeleverd. \u201cIk wil geen verrassingen\u201d, had directeur Axel Pothof gezegd bij aanvang van het project. Corona sloeg toe, de lockdown werd ingezet in de exacte week van de kick-off, waarbij alle betrokken afdelingshoofden aanwezig zouden zijn. Halsoverkop heeft\u00a0TwoPurpose de organisatie meegenomen in een virtuele kick-off. De hele implementatie is uiteindelijk online gedaan en goed verlopen!<\/p><p>Vrienden van de Hoop heeft zelf nog extra tijd besteed om een aantal processen te optimaliseren met ondersteuning van een\u00a0TwoPurpose-<span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); font-weight: var( --e-global-typography-text-font-weight ); letter-spacing: var( --e-global-typography-7ed0f04-letter-spacing ); word-spacing: var( --e-global-typography-7ed0f04-word-spacing );\">consultant.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>De uitdaging Stichting Vrienden van de Hoop had een uitdaging: de op Microsoft gebaseerde fondsenwervingapplicatie werd niet meer door de leverancier ondersteund. Een upgrade was noodzakelijk. Mede door het vele maatwerk werd gekozen voor een herimplementatie. In gesprek met TwoPurpose werd Salesforce overwogen, maar ook de huidige leverancier iFunds werd gevraagd een voorstel te doen. [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":13591,"template":"","categories":[15],"tags":[],"class_list":["post-13587","klanten","type-klanten","status-publish","has-post-thumbnail","hentry","category-non-profit","thema-de-cloud-first-werkplek","industrie-non-profit","industrie-zorg","toegepaste_oplossingen-cloud-start-fundraising-for-non-profit-cloud","gebruikte_producten-salesforce"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Klantverhaal Vrienden van de Hoop: de keuze tussen iFunds en Salesforce | TwoPurpose<\/title>\n<meta name=\"description\" content=\"Lees hier ons Salesforce klantverhaal van Vrienden van de Hoop: de keuze tussen iFunds en Salesforce.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Klantverhaal: Vrienden van de Hoop: de keuze tussen iFunds en Salesforce | TwoPurpose\" \/>\n<meta property=\"og:description\" content=\"Lees hier het klantverhaal over hoe TwoPurpose ervoor zorgde dat non-profitorganisatie Vrienden van de Hoop: de keuze tussen iFunds en Salesforce meer impact maakte met Salesforce.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/test.twopurpose.com\/nl\/klanten\/vrienden-van-de-hoop-salesforce\/\" \/>\n<meta property=\"og:site_name\" content=\"TwoPurpose\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-27T13:50:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/test.twopurpose.com\/wp-content\/uploads\/2021\/07\/goededoelen_welzijn_vrienden_van_de_hoop.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/test.twopurpose.com\/klanten\/vrienden-van-de-hoop-salesforce\/\",\"url\":\"https:\/\/test.twopurpose.com\/klanten\/vrienden-van-de-hoop-salesforce\/\",\"name\":\"Klantverhaal Vrienden van de Hoop: de keuze tussen iFunds en Salesforce | TwoPurpose\",\"isPartOf\":{\"@id\":\"https:\/\/test.twopurpose.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/test.twopurpose.com\/klanten\/vrienden-van-de-hoop-salesforce\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/test.twopurpose.com\/klanten\/vrienden-van-de-hoop-salesforce\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/test.twopurpose.com\/wp-content\/uploads\/2021\/07\/goededoelen_welzijn_vrienden_van_de_hoop.jpg\",\"datePublished\":\"2021-07-14T14:04:04+00:00\",\"dateModified\":\"2025-11-27T13:50:43+00:00\",\"description\":\"Lees hier ons Salesforce klantverhaal van Vrienden van de Hoop: de keuze tussen iFunds en Salesforce.\",\"breadcrumb\":{\"@id\":\"https:\/\/test.twopurpose.com\/klanten\/vrienden-van-de-hoop-salesforce\/#breadcrumb\"},\"inLanguage\":\"nl-NL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/test.twopurpose.com\/klanten\/vrienden-van-de-hoop-salesforce\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\/\/test.twopurpose.com\/klanten\/vrienden-van-de-hoop-salesforce\/#primaryimage\",\"url\":\"https:\/\/test.twopurpose.com\/wp-content\/uploads\/2021\/07\/goededoelen_welzijn_vrienden_van_de_hoop.jpg\",\"contentUrl\":\"https:\/\/test.twopurpose.com\/wp-content\/uploads\/2021\/07\/goededoelen_welzijn_vrienden_van_de_hoop.jpg\",\"width\":1200,\"height\":600,\"caption\":\"Vrienden van de Hoop - 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