{"id":3079,"date":"2021-05-12T11:35:39","date_gmt":"2021-05-12T11:35:39","guid":{"rendered":"https:\/\/test.twopurpose.com\/?post_type=klanten&#038;p=3079"},"modified":"2024-09-12T14:10:10","modified_gmt":"2024-09-12T14:10:10","slug":"aureus-salesforce","status":"publish","type":"klanten","link":"https:\/\/test.twopurpose.com\/nl\/klanten\/aureus-salesforce\/","title":{"rendered":"Study Association Aureus: meer resultaat dankzij Salesforce"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3079\" class=\"elementor elementor-3079\" data-elementor-post-type=\"klanten\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4506482b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4506482b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6957fb0e\" data-id=\"6957fb0e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3b64725e elementor-widget elementor-widget-heading\" data-id=\"3b64725e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Study Association Aureus: meer resultaat dankzij Salesforce<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5fbd1528 elementor-widget elementor-widget-text-editor\" data-id=\"5fbd1528\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4 id=\"yui_3_17_2_1_1622027998189_173\">De uitdaging<\/h4><p>De bestaande systemen voor relatiemanagement (studenten, leden, alumni) en voor CRM (sponsoring en studieprojecten) waren inadequaat en niet op elkaar afgestemd. Communicatie was een uitdaging. In een zakelijke markt van sponsoren en gesubsidieerde studieprojecten, met een beperkt aantal potenti\u00eble relaties en vele concurrerende studieverenigingen, werden commerci\u00eble kansen vaak gemist vanwege inadequate registratie en follow-up. Bovendien was er geen integratie tussen de website &#8211; die sowieso nodig toe was aan vernieuwing &#8211; en de back office systemen. Het was tijd voor verandering. Aangezien het bestuur van een studievereniging ieder academisch jaar wisselt, diende de oplossing voor deze uitdaging op korte termijn gerealiseerd te worden.<\/p><p>\u00a0<\/p><h4>De oplossing<\/h4><p>Salesforce is ge\u00efmplementeerd om de bestaande systemen voor relatie-, leden- en alumnimanagement te vervangen. Alle data van de oude systemen is gemigreerd naar Salesforce. Een derde partij heeft op basis van WordPress een nieuwe website ontwikkeld, inclusief integraties met Salesforce. Rapporten en dashboards zijn aangemaakt zodat bestuursleden met commerci\u00eble verantwoordelijkheden gemakkelijk de pijplijn kunnen bijhouden en controleren. Voor evenementen wordt gebruik gemaakt van Salesforce&#8217;s campagnemanagement.\u00a0\u00a0<\/p><p>\u00a0<\/p><h4>Het resultaat<\/h4><p>Alle kansen voor sponsoring en gesubsidieerde studieprojecten kunnen nu op de voet gevolgd worden. Communicatie met leden (aspirant, huidig en voormalig) verloopt op gestructureerde wijze en alle activiteiten worden geregistreerd.\u00a0Evenementen worden aangemaakt en beheerd vanuit Salesforce en worden op de website weergegeven, waar leden zich kunnen inschrijven. Al deze informatie wordt weer opgeslagen in Salesforce. Op de website kunnen leden ook hun persoonlijke gegevens inzien en wijzigen. Deze verbeterde processen maken Aureus tot een meer resultaatgerichte organisatie die sterk staat tegenover haar concurrenten.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>De uitdaging De bestaande systemen voor relatiemanagement (studenten, leden, alumni) en voor CRM (sponsoring en studieprojecten) waren inadequaat en niet op elkaar afgestemd. Communicatie was een uitdaging. In een zakelijke markt van sponsoren en gesubsidieerde studieprojecten, met een beperkt aantal potenti\u00eble relaties en vele concurrerende studieverenigingen, werden commerci\u00eble kansen vaak gemist vanwege inadequate registratie en [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":20752,"template":"","categories":[15],"tags":[],"class_list":["post-3079","klanten","type-klanten","status-publish","has-post-thumbnail","hentry","category-non-profit","thema-de-cloud-first-werkplek","industrie-ledenorganisaties","industrie-publieke-sector","toegepaste_oplossingen-salesforce-for-nonprofit-cloud","gebruikte_producten-salesforce"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Klantverhaal Study Association Aureus: meer resultaat dankzij Salesforce | TwoPurpose<\/title>\n<meta name=\"description\" content=\"Lees hier ons Salesforce klantverhaal van Study Association Aureus: meer resultaat dankzij Salesforce.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Klantverhaal: Study Association Aureus: meer resultaat dankzij Salesforce | TwoPurpose\" \/>\n<meta property=\"og:description\" content=\"Lees hier het klantverhaal over hoe TwoPurpose ervoor zorgde dat non-profitorganisatie Study Association Aureus: meer resultaat dankzij Salesforce meer impact maakte met Salesforce.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/test.twopurpose.com\/nl\/klanten\/aureus-salesforce\/\" \/>\n<meta property=\"og:site_name\" content=\"TwoPurpose\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-12T14:10:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/test.twopurpose.com\/wp-content\/uploads\/2021\/05\/pexels-buro-millennial-1438072.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"854\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/test.twopurpose.com\/klanten\/aureus-salesforce\/\",\"url\":\"https:\/\/test.twopurpose.com\/klanten\/aureus-salesforce\/\",\"name\":\"Klantverhaal Study Association Aureus: meer resultaat dankzij Salesforce | TwoPurpose\",\"isPartOf\":{\"@id\":\"https:\/\/test.twopurpose.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/test.twopurpose.com\/klanten\/aureus-salesforce\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/test.twopurpose.com\/klanten\/aureus-salesforce\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/test.twopurpose.com\/wp-content\/uploads\/2021\/05\/pexels-buro-millennial-1438072.jpg\",\"datePublished\":\"2021-05-12T11:35:39+00:00\",\"dateModified\":\"2024-09-12T14:10:10+00:00\",\"description\":\"Lees hier ons Salesforce klantverhaal van Study Association Aureus: meer resultaat dankzij Salesforce.\",\"breadcrumb\":{\"@id\":\"https:\/\/test.twopurpose.com\/klanten\/aureus-salesforce\/#breadcrumb\"},\"inLanguage\":\"nl-NL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/test.twopurpose.com\/klanten\/aureus-salesforce\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\/\/test.twopurpose.com\/klanten\/aureus-salesforce\/#primaryimage\",\"url\":\"https:\/\/test.twopurpose.com\/wp-content\/uploads\/2021\/05\/pexels-buro-millennial-1438072.jpg\",\"contentUrl\":\"https:\/\/test.twopurpose.com\/wp-content\/uploads\/2021\/05\/pexels-buro-millennial-1438072.jpg\",\"width\":1280,\"height\":854,\"caption\":\"Studenten overleggen op de trap - 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