{"id":33233,"date":"2024-06-17T11:27:09","date_gmt":"2024-06-17T11:27:09","guid":{"rendered":"https:\/\/test.twopurpose.com\/?post_type=klanten&#038;p=33233"},"modified":"2025-11-27T13:50:53","modified_gmt":"2025-11-27T13:50:53","slug":"ronald-mcdonald-kinderfonds-vernieuwt-crm-platform-met-salesforce","status":"publish","type":"klanten","link":"https:\/\/test.twopurpose.com\/nl\/klanten\/ronald-mcdonald-kinderfonds-vernieuwt-crm-platform-met-salesforce\/","title":{"rendered":"Ronald McDonald Kinderfonds vernieuwt CRM-platform met Salesforce"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"33233\" class=\"elementor elementor-33233\" data-elementor-post-type=\"klanten\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c790adc e-flex e-con-boxed e-con e-parent\" data-id=\"c790adc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5adaa68 elementor-widget elementor-widget-heading\" data-id=\"5adaa68\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ronald McDonald Kinderfonds vernieuwt CRM-platform met Salesforce<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75b325a elementor-widget elementor-widget-text-editor\" data-id=\"75b325a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><strong>Fondsenwerving, vrijwilligers en klantrelaties beter stroomlijnen<\/strong><\/h3><p>Het maken van impact op het leven van kinderen blijft de centrale focus van Ronald McDonald Kinderfonds. Er was echter een gebrek aan effici\u00ebntie omdat elk &#8216;huis&#8217; zijn eigen werkwijze en eigen managementstijl had. Dit omvatte het beheer van fondsenwerving, vrijwilligers en klantrelaties. Methoden varieerden van plakbriefjes tot Excel-sheets tot geheel andere boekhoudsystemen. <br \/><br \/>De stichting wilde een completer overzicht bereiken en de afzonderlijke huizen verenigen. Een nieuw gestroomlijnd, uniform IT-systeem zou meer mogelijkheden voor fondsenwerving en kennisdeling mogelijk maken.<br \/><br \/><\/p><h3><strong>Alles integreren op \u00e9\u00e9n platform met Salesforce<\/strong><\/h3><p>Het Ronald McDonald Kinderfonds en de Ronald McDonald-huizen werken grotendeels samen, maar blijven aparte entiteiten met hun eigen systemen en structuren. De uitdaging was een manier te vinden om de kloof tussen deze verschillende werkomgevingen te overbruggen en ze te centraliseren op \u00e9\u00e9n werkplatform. TwoPurpose kwam logischerwijs met Salesforce als d\u00e9 software die volgens hun behoeften en eerdere managementinfrastructuren het meeste voordeel zou opleveren. Met Salesforce op zijn plaats zouden beide organisaties effici\u00ebntere workflows hebben met de mogelijkheid om snel gegevens en bestanden te benaderen. Een gestroomlijnder systeem bespaarde uiteindelijk tijd en reduceerde de kosten.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-893a1ec elementor-blockquote--skin-clean elementor-blockquote--align-left elementor-widget elementor-widget-blockquote\" data-id=\"893a1ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\t\"Salesforce stelt het Ronald McDonald Kinderfonds en de Ronald McDonald huizen in staat om onze gasten, sponsors, donateurs en vrijwilligers op een gastvrije manier te benaderen, vanuit al onze locaties in Nederland.\"\n\n\n\n\n\n\n\t\t\t<\/p>\n\t\t\t\t\t\t\t<div class=\"e-q-footer\">\n\t\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-blockquote__author\">- Adjunctdirecteur van het Kinderfonds<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1080de7 e-flex e-con-boxed e-con e-parent\" data-id=\"1080de7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f177190 elementor-widget elementor-widget-text-editor\" data-id=\"f177190\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Bevorderen van communicatie tussen huizen en kinderfonds<\/h3>\n<p>De focus op gegevensconsolidatie was het primaire doel voor zowel de huizen als het Kinderfonds. Dit zou een betere communicatie bevorderen. Het was belangrijk om de gegevens op een manier te migreren die het Kinderfonds duidelijk gescheiden zou houden van de huizen. TwoPurpose faciliteerde een gefaseerde implementatie van Salesforce met een &#8220;boots on the ground&#8221;-strategie, wat van cruciaal belang bleek voor het succes van de operatie. Het zorgde ervoor dat alle huizen de nodige training ontvingen om Salesforce met gemak te implementeren. Eventuele vragen konden worden gericht aan de experts van TwoPurpose&nbsp;die snelle technische ondersteuning boden. Met zijn nieuwe IT-infrastructuur kan het Kinderfonds nu klanttrajecten en donaties automatiseren via een ge\u00efntegreerd Outlook e-mailprotocol.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Fondsenwerving, vrijwilligers en klantrelaties beter stroomlijnen Het maken van impact op het leven van kinderen blijft de centrale focus van Ronald McDonald Kinderfonds. Er was echter een gebrek aan effici\u00ebntie omdat elk &#8216;huis&#8217; zijn eigen werkwijze en eigen managementstijl had. Dit omvatte het beheer van fondsenwerving, vrijwilligers en klantrelaties. Methoden varieerden van plakbriefjes tot Excel-sheets [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":33235,"template":"","categories":[15],"tags":[148],"class_list":["post-33233","klanten","type-klanten","status-publish","has-post-thumbnail","hentry","category-non-profit","tag-non-profit","industrie-non-profit","industrie-zorg"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Klantverhaal Ronald McDonald Kinderfonds vernieuwt CRM-platform met Salesforce | TwoPurpose<\/title>\n<meta name=\"description\" content=\"Lees hier ons Salesforce klantverhaal van Ronald McDonald Kinderfonds vernieuwt CRM-platform met Salesforce.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Klantverhaal: Ronald McDonald Kinderfonds vernieuwt CRM-platform met Salesforce | TwoPurpose\" \/>\n<meta property=\"og:description\" content=\"Lees hier het klantverhaal over hoe TwoPurpose ervoor zorgde dat non-profitorganisatie Ronald McDonald Kinderfonds vernieuwt CRM-platform met Salesforce meer impact maakte met Salesforce.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/test.twopurpose.com\/nl\/klanten\/ronald-mcdonald-kinderfonds-vernieuwt-crm-platform-met-salesforce\/\" \/>\n<meta property=\"og:site_name\" content=\"TwoPurpose\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-27T13:50:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/test.twopurpose.com\/wp-content\/uploads\/2024\/06\/patty-brito-eHOZjZEx7u8-unsplash-2-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1366\" \/>\n\t<meta property=\"og:image:height\" content=\"2048\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/test.twopurpose.com\/klanten\/ronald-mcdonald-kinderfonds-vernieuwt-crm-platform-met-salesforce\/\",\"url\":\"https:\/\/test.twopurpose.com\/klanten\/ronald-mcdonald-kinderfonds-vernieuwt-crm-platform-met-salesforce\/\",\"name\":\"Klantverhaal Ronald McDonald Kinderfonds vernieuwt CRM-platform met Salesforce | TwoPurpose\",\"isPartOf\":{\"@id\":\"https:\/\/test.twopurpose.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/test.twopurpose.com\/klanten\/ronald-mcdonald-kinderfonds-vernieuwt-crm-platform-met-salesforce\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/test.twopurpose.com\/klanten\/ronald-mcdonald-kinderfonds-vernieuwt-crm-platform-met-salesforce\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/test.twopurpose.com\/wp-content\/uploads\/2024\/06\/patty-brito-eHOZjZEx7u8-unsplash-2-scaled.jpg\",\"datePublished\":\"2024-06-17T11:27:09+00:00\",\"dateModified\":\"2025-11-27T13:50:53+00:00\",\"description\":\"Lees hier ons Salesforce klantverhaal van Ronald McDonald Kinderfonds vernieuwt CRM-platform met Salesforce.\",\"breadcrumb\":{\"@id\":\"https:\/\/test.twopurpose.com\/klanten\/ronald-mcdonald-kinderfonds-vernieuwt-crm-platform-met-salesforce\/#breadcrumb\"},\"inLanguage\":\"nl-NL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/test.twopurpose.com\/klanten\/ronald-mcdonald-kinderfonds-vernieuwt-crm-platform-met-salesforce\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\/\/test.twopurpose.com\/klanten\/ronald-mcdonald-kinderfonds-vernieuwt-crm-platform-met-salesforce\/#primaryimage\",\"url\":\"https:\/\/test.twopurpose.com\/wp-content\/uploads\/2024\/06\/patty-brito-eHOZjZEx7u8-unsplash-2-scaled.jpg\",\"contentUrl\":\"https:\/\/test.twopurpose.com\/wp-content\/uploads\/2024\/06\/patty-brito-eHOZjZEx7u8-unsplash-2-scaled.jpg\",\"width\":1366,\"height\":2048,\"caption\":\"Ronald McDonald Kinderfonds kinderen knuffelen elkaar\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/test.twopurpose.com\/klanten\/ronald-mcdonald-kinderfonds-vernieuwt-crm-platform-met-salesforce\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/test.twopurpose.com\/nl\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Klanten\",\"item\":\"https:\/\/test.twopurpose.com\/klanten\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Ronald McDonald Kinderfonds vernieuwt CRM-platform met Salesforce\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/test.twopurpose.com\/#website\",\"url\":\"https:\/\/test.twopurpose.com\/\",\"name\":\"TwoPurpose - Salesforce for nonprofits\",\"description\":\"Maak impact met Salesforce\",\"publisher\":{\"@id\":\"https:\/\/test.twopurpose.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/test.twopurpose.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"nl-NL\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/test.twopurpose.com\/#organization\",\"name\":\"TwoPurpose\",\"url\":\"https:\/\/test.twopurpose.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\/\/test.twopurpose.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/test.twopurpose.com\/wp-content\/uploads\/2024\/02\/TwoPurpose-Logo.png\",\"contentUrl\":\"https:\/\/test.twopurpose.com\/wp-content\/uploads\/2024\/02\/TwoPurpose-Logo.png\",\"width\":255,\"height\":129,\"caption\":\"TwoPurpose\"},\"image\":{\"@id\":\"https:\/\/test.twopurpose.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.linkedin.com\/company\/100143534\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Klantverhaal Ronald McDonald Kinderfonds vernieuwt CRM-platform met Salesforce | TwoPurpose","description":"Lees hier ons Salesforce klantverhaal van Ronald McDonald Kinderfonds vernieuwt CRM-platform met Salesforce.","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"nl_NL","og_type":"article","og_title":"Klantverhaal: Ronald McDonald Kinderfonds vernieuwt CRM-platform met Salesforce | TwoPurpose","og_description":"Lees hier het klantverhaal over hoe TwoPurpose ervoor zorgde dat non-profitorganisatie Ronald McDonald Kinderfonds vernieuwt CRM-platform met Salesforce meer impact maakte met Salesforce.","og_url":"https:\/\/test.twopurpose.com\/nl\/klanten\/ronald-mcdonald-kinderfonds-vernieuwt-crm-platform-met-salesforce\/","og_site_name":"TwoPurpose","article_modified_time":"2025-11-27T13:50:53+00:00","og_image":[{"width":1366,"height":2048,"url":"https:\/\/test.twopurpose.com\/wp-content\/uploads\/2024\/06\/patty-brito-eHOZjZEx7u8-unsplash-2-scaled.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Geschatte leestijd":"2 minuten"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/test.twopurpose.com\/klanten\/ronald-mcdonald-kinderfonds-vernieuwt-crm-platform-met-salesforce\/","url":"https:\/\/test.twopurpose.com\/klanten\/ronald-mcdonald-kinderfonds-vernieuwt-crm-platform-met-salesforce\/","name":"Klantverhaal Ronald McDonald Kinderfonds vernieuwt CRM-platform met Salesforce | TwoPurpose","isPartOf":{"@id":"https:\/\/test.twopurpose.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/test.twopurpose.com\/klanten\/ronald-mcdonald-kinderfonds-vernieuwt-crm-platform-met-salesforce\/#primaryimage"},"image":{"@id":"https:\/\/test.twopurpose.com\/klanten\/ronald-mcdonald-kinderfonds-vernieuwt-crm-platform-met-salesforce\/#primaryimage"},"thumbnailUrl":"https:\/\/test.twopurpose.com\/wp-content\/uploads\/2024\/06\/patty-brito-eHOZjZEx7u8-unsplash-2-scaled.jpg","datePublished":"2024-06-17T11:27:09+00:00","dateModified":"2025-11-27T13:50:53+00:00","description":"Lees hier ons Salesforce klantverhaal van Ronald McDonald Kinderfonds vernieuwt CRM-platform met Salesforce.","breadcrumb":{"@id":"https:\/\/test.twopurpose.com\/klanten\/ronald-mcdonald-kinderfonds-vernieuwt-crm-platform-met-salesforce\/#breadcrumb"},"inLanguage":"nl-NL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/test.twopurpose.com\/klanten\/ronald-mcdonald-kinderfonds-vernieuwt-crm-platform-met-salesforce\/"]}]},{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/test.twopurpose.com\/klanten\/ronald-mcdonald-kinderfonds-vernieuwt-crm-platform-met-salesforce\/#primaryimage","url":"https:\/\/test.twopurpose.com\/wp-content\/uploads\/2024\/06\/patty-brito-eHOZjZEx7u8-unsplash-2-scaled.jpg","contentUrl":"https:\/\/test.twopurpose.com\/wp-content\/uploads\/2024\/06\/patty-brito-eHOZjZEx7u8-unsplash-2-scaled.jpg","width":1366,"height":2048,"caption":"Ronald McDonald Kinderfonds kinderen knuffelen elkaar"},{"@type":"BreadcrumbList","@id":"https:\/\/test.twopurpose.com\/klanten\/ronald-mcdonald-kinderfonds-vernieuwt-crm-platform-met-salesforce\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/test.twopurpose.com\/nl\/"},{"@type":"ListItem","position":2,"name":"Klanten","item":"https:\/\/test.twopurpose.com\/klanten\/"},{"@type":"ListItem","position":3,"name":"Ronald McDonald Kinderfonds vernieuwt CRM-platform met Salesforce"}]},{"@type":"WebSite","@id":"https:\/\/test.twopurpose.com\/#website","url":"https:\/\/test.twopurpose.com\/","name":"TwoPurpose - Salesforce for nonprofits","description":"Maak impact met Salesforce","publisher":{"@id":"https:\/\/test.twopurpose.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/test.twopurpose.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"nl-NL"},{"@type":"Organization","@id":"https:\/\/test.twopurpose.com\/#organization","name":"TwoPurpose","url":"https:\/\/test.twopurpose.com\/","logo":{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/test.twopurpose.com\/#\/schema\/logo\/image\/","url":"https:\/\/test.twopurpose.com\/wp-content\/uploads\/2024\/02\/TwoPurpose-Logo.png","contentUrl":"https:\/\/test.twopurpose.com\/wp-content\/uploads\/2024\/02\/TwoPurpose-Logo.png","width":255,"height":129,"caption":"TwoPurpose"},"image":{"@id":"https:\/\/test.twopurpose.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/100143534"]}]}},"_links":{"self":[{"href":"https:\/\/test.twopurpose.com\/nl\/wp-json\/wp\/v2\/klanten\/33233","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/test.twopurpose.com\/nl\/wp-json\/wp\/v2\/klanten"}],"about":[{"href":"https:\/\/test.twopurpose.com\/nl\/wp-json\/wp\/v2\/types\/klanten"}],"author":[{"embeddable":true,"href":"https:\/\/test.twopurpose.com\/nl\/wp-json\/wp\/v2\/users\/5"}],"version-history":[{"count":1,"href":"https:\/\/test.twopurpose.com\/nl\/wp-json\/wp\/v2\/klanten\/33233\/revisions"}],"predecessor-version":[{"id":35646,"href":"https:\/\/test.twopurpose.com\/nl\/wp-json\/wp\/v2\/klanten\/33233\/revisions\/35646"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/test.twopurpose.com\/nl\/wp-json\/wp\/v2\/media\/33235"}],"wp:attachment":[{"href":"https:\/\/test.twopurpose.com\/nl\/wp-json\/wp\/v2\/media?parent=33233"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/test.twopurpose.com\/nl\/wp-json\/wp\/v2\/categories?post=33233"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/test.twopurpose.com\/nl\/wp-json\/wp\/v2\/tags?post=33233"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}