{"id":3390,"date":"2021-05-12T15:18:50","date_gmt":"2021-05-12T15:18:50","guid":{"rendered":"https:\/\/test.twopurpose.com\/?post_type=klanten&#038;p=3390"},"modified":"2025-05-22T13:25:54","modified_gmt":"2025-05-22T13:25:54","slug":"vastgoedned-salesforce","status":"publish","type":"klanten","link":"https:\/\/test.twopurpose.com\/nl\/klanten\/vastgoedned-salesforce\/","title":{"rendered":"Vastgoed Nederland: minder complexiteit met Salesforce"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3390\" class=\"elementor elementor-3390\" data-elementor-post-type=\"klanten\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-14b1b9b4 elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"14b1b9b4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-59315a24\" data-id=\"59315a24\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-271a39fd elementor-widget elementor-widget-heading\" data-id=\"271a39fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Vastgoed Nederland: minder complexiteit met Salesforce<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74b5fced elementor-widget elementor-widget-text-editor\" data-id=\"74b5fced\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>De uitdaging<\/h4><p class=\"\">Enkele jaren geleden heeft Vastgoed Nederland (toen nog VBO) Salesforce geselecteerd als nieuwe CRM-oplossing. V\u00f3\u00f3r die tijd maakte men gebruik van Act!. De implementatie werd uitgevoerd door een niet-erkende Salesforce-implementatiepartner die bovendien vooraf geen ervaring met Salesforce had.<\/p><p class=\"\">In november 2016 kwam Vastgoed Nederland in aanraking met TwoPurpose. Er is toen een uitgebreide analyse gedaan waarna een advies is uitgebracht. De belangrijkste uitkomst van de analyse was dat de ict-infrastructuur uiterst ingewikkeld was en dat men door de verschillende systemen niet &#8216;\u00e9\u00e9n versie van de waarheid&#8217; had. Bovendien waren &#8211;\u00a0door de gebrekkige inrichting van Salesforce &#8211; toekomstige ambities zoals telefoonintegratie en customer self service niet of moeizaam te realiseren en was er sprake van minimale Salesforce-adoptie.\u00a0\u201cReductie van complexiteit\u201d werd het motto voor de herimplementatie.<\/p><h4>De oplossing<\/h4><p class=\"\">Op basis van het advies van TwoPurpose\u00a0is een duurzame Salesforce-implementatie gerealiseerd. De belangrijkste onderdelen van de oplossing waren:<\/p><ul data-rte-list=\"default\"><li><p class=\"\">de inrichting van het klantenservice- en klachtenproces via Case Management<\/p><\/li><li><p class=\"\">de inrichting van de ledenadministratie, inclusief het genereren van factuurregels<\/p><\/li><li><p class=\"\">een werkende, wederzijdse integratie tussen Salesforce en het financi\u00eble systeem<\/p><\/li><li><p class=\"\">rapportages en dashboards die managementinformatie weergeven over de status van betalingen, gerealiseerde en te verwachten inkomsten, doorlooptijden, etc.<\/p><\/li><li><p class=\"\">gebruikersgerichte uitbreidingen en aanpassingen om de adoptie te bevorderen<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-308c8e00 elementor-blockquote--skin-clean elementor-blockquote--align-left elementor-widget__width-initial elementor-widget elementor-widget-blockquote\" data-id=\"308c8e00\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\t\u201cVan een brij aan software-pakketten naar \u00e9\u00e9n gebruiksvriendelijk systeem.\u201d\t\t\t<\/p>\n\t\t\t\t\t\t\t<div class=\"e-q-footer\">\n\t\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-blockquote__author\">- Hans van der Ploeg, directeur Vastgoed Nederland<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57c5d938 elementor-widget elementor-widget-text-editor\" data-id=\"57c5d938\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>Het resultaat<\/h4><p id=\"yui_3_17_2_1_1622015236493_225\" class=\"\">Vastgoed Nederland ervaart het als een verademing dat de facturering van contributies en dienstverlening nu naadloos vanuit Salesforce wordt aangestuurd. Dit bespaart wekelijks vele uren handmatig werk. Het afhandelen van vragen en klachten wordt nu goed ondersteund en het management heeft toegang tot accurate informatie, waarop beslissingen gebaseerd kunnen worden.<\/p><p class=\"\">Het enthousiasme over Salesforce binnen de organisatie is drastisch verbeterd en er zijn plannen voor uitbreiding van functionaliteit voor Beroepsopleiding Makelaars en Beroepsexamens Makelaars. De dienstverlening en informatievoorziening voor de leden is essentieel voor Vastgoed Nederland; Salesforce vormt daarvoor de basis.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>De uitdaging Enkele jaren geleden heeft Vastgoed Nederland (toen nog VBO) Salesforce geselecteerd als nieuwe CRM-oplossing. V\u00f3\u00f3r die tijd maakte men gebruik van Act!. De implementatie werd uitgevoerd door een niet-erkende Salesforce-implementatiepartner die bovendien vooraf geen ervaring met Salesforce had. In november 2016 kwam Vastgoed Nederland in aanraking met TwoPurpose. Er is toen een uitgebreide [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":32640,"template":"","categories":[97],"tags":[],"class_list":["post-3390","klanten","type-klanten","status-publish","has-post-thumbnail","hentry","category-97","thema-de-cloud-first-werkplek","industrie-ledenorganisaties","gebruikte_producten-salesforce"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Klantverhaal Vastgoed Nederland: minder complexiteit met Salesforce | TwoPurpose<\/title>\n<meta name=\"description\" content=\"Lees hier ons Salesforce klantverhaal van Vastgoed Nederland: minder complexiteit met Salesforce.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Klantverhaal: Vastgoed Nederland: minder complexiteit met Salesforce | TwoPurpose\" \/>\n<meta property=\"og:description\" content=\"Lees hier het klantverhaal over hoe TwoPurpose ervoor zorgde dat non-profitorganisatie Vastgoed Nederland: minder complexiteit met Salesforce meer impact maakte met Salesforce.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/test.twopurpose.com\/nl\/klanten\/vastgoedned-salesforce\/\" \/>\n<meta property=\"og:site_name\" content=\"TwoPurpose\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-22T13:25:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/test.twopurpose.com\/wp-content\/uploads\/2021\/05\/pexels-a-darmel-7641899-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"853\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/test.twopurpose.com\/klanten\/vastgoedned-salesforce\/\",\"url\":\"https:\/\/test.twopurpose.com\/klanten\/vastgoedned-salesforce\/\",\"name\":\"Klantverhaal Vastgoed Nederland: minder complexiteit met Salesforce | TwoPurpose\",\"isPartOf\":{\"@id\":\"https:\/\/test.twopurpose.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/test.twopurpose.com\/klanten\/vastgoedned-salesforce\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/test.twopurpose.com\/klanten\/vastgoedned-salesforce\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/test.twopurpose.com\/wp-content\/uploads\/2021\/05\/pexels-a-darmel-7641899-1.jpg\",\"datePublished\":\"2021-05-12T15:18:50+00:00\",\"dateModified\":\"2025-05-22T13:25:54+00:00\",\"description\":\"Lees hier ons Salesforce klantverhaal van Vastgoed Nederland: minder complexiteit met Salesforce.\",\"breadcrumb\":{\"@id\":\"https:\/\/test.twopurpose.com\/klanten\/vastgoedned-salesforce\/#breadcrumb\"},\"inLanguage\":\"nl-NL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/test.twopurpose.com\/klanten\/vastgoedned-salesforce\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\/\/test.twopurpose.com\/klanten\/vastgoedned-salesforce\/#primaryimage\",\"url\":\"https:\/\/test.twopurpose.com\/wp-content\/uploads\/2021\/05\/pexels-a-darmel-7641899-1.jpg\",\"contentUrl\":\"https:\/\/test.twopurpose.com\/wp-content\/uploads\/2021\/05\/pexels-a-darmel-7641899-1.jpg\",\"width\":1280,\"height\":853,\"caption\":\"Stel krijgt sleutel van makelaar - 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