{"id":35661,"date":"2025-12-31T09:46:38","date_gmt":"2025-12-31T09:46:38","guid":{"rendered":"https:\/\/test.twopurpose.com\/?p=35661"},"modified":"2026-01-20T14:10:03","modified_gmt":"2026-01-20T14:10:03","slug":"quick-start-gids-implementatie-van-salesforce-marketing-cloud-next","status":"publish","type":"post","link":"https:\/\/test.twopurpose.com\/nl\/blog\/2025\/quick-start-gids-implementatie-van-salesforce-marketing-cloud-next\/","title":{"rendered":"Quick Start Gids: Implementatie van Salesforce Marketing Cloud Next"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"35661\" class=\"elementor elementor-35661\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-76df326 e-flex e-con-boxed e-con e-parent\" data-id=\"76df326\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c363cf6 elementor-widget elementor-widget-heading\" data-id=\"c363cf6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\"><span style=\"font-size: 48px\">Quick Start Gids: Implementatie van Salesforce Marketing Cloud Next<\/span><\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7ac01a9 e-flex e-con-boxed e-con e-parent\" data-id=\"7ac01a9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-946d658 elementor-widget elementor-widget-text-editor\" data-id=\"946d658\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><i><span style=\"font-weight: 400;\">Voor non-profit organisaties, ledenorganisaties en goede doelen<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\"><br><\/span><\/i><\/p>\n<h4><b>Wat is Salesforce <\/b><b>Marketing Cloud Next?<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Marketing Cloud Next: Jouw agentic marketing powerhouse!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Salesforce M<\/span><span style=\"font-weight: 400;\">arketing Cloud Next (MCN) is het nieuwste marketing-platform van Salesforce, volledig gebo<\/span><span style=\"font-weight: 400;\">uwd binnen het vertrouwde Salesforce CRM, met alle data unified op \u00e9\u00e9n plek via Data Cloud.<\/span><\/p>\n<p><i><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-35662 size-large\" src=\"https:\/\/test.twopurpose.com\/wp-content\/uploads\/2025\/12\/MC-Next-Architecture-1-1024x419.webp\" alt=\"\" width=\"800\" height=\"327\" srcset=\"https:\/\/test.twopurpose.com\/wp-content\/uploads\/2025\/12\/MC-Next-Architecture-1-1024x419.webp 1024w, https:\/\/test.twopurpose.com\/wp-content\/uploads\/2025\/12\/MC-Next-Architecture-1-300x123.webp 300w, https:\/\/test.twopurpose.com\/wp-content\/uploads\/2025\/12\/MC-Next-Architecture-1-768x314.webp 768w, https:\/\/test.twopurpose.com\/wp-content\/uploads\/2025\/12\/MC-Next-Architecture-1-18x7.webp 18w, https:\/\/test.twopurpose.com\/wp-content\/uploads\/2025\/12\/MC-Next-Architecture-1.webp 1536w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/i><i><\/i><\/p>\n<p><span style=\"font-weight: 400;\">MCN stelt organisaties in staat om makkelijk en snel gepersonaliseerde e-mailcampagnes, formulieren en customer journey (via Salesforce Flow) op te zetten. Plus: ondersteuning van autonome AI-agents en realtime data, zonder complexe koppelingen of technische drempels..&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">MCN is speciaal ontwikkeld voor organisaties die hun marketing willen professionaliseren, centraliseren en automatiseren, zonder complexe koppelingen of technische drempels.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bij agentic marketing geef jij een simpele prompt als strategie &#8211; zoals &#8216;verhoog loyaliteit bij one-time donors&#8217;, en nemen AI-agents de uitvoering over. Ze cre\u00ebren content, bouwen doelgroepen, personaliseren berichten, optimaliseren prestaties en co\u00f6rdineren hand-offs, zodat jouw team zich puur richt op strategie, creativiteit en groei.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><br><\/span><\/p>\n<h4><b>Belangrijkste kenmerken:<\/b><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Gebruiksvriendelijke drag-and-drop builders<\/b><span style=\"font-weight: 400;\"> voor e-mails, formulieren en journeys (\u2018flows&#8217;).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>AI-ondersteuning<\/b><span style=\"font-weight: 400;\"> voor segmentatie, contentcreatie en verzendtijd-optimalisatie<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Realtime rapportages en dashboards<\/b><span style=\"font-weight: 400;\"> voor inzicht in campagne-prestaties<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Volledige integratie met Salesforce CRM<\/b><span style=\"font-weight: 400;\"> en Data Cloud<\/span><span style=\"font-weight: 400;\"><br><\/span><b>Veilige, schaalbare omgeving<\/b><span style=\"font-weight: 400;\"> die voldoet aan privacywetgeving<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Marketing Cloud Next werkt met een flexibel pay-per-use credit-model, ideaal voor non-profits; betaal voor wat je gebruikt.<\/span><\/li>\n<\/ul>\n<div><br><\/div>\n<h4><b>Wat betekent MCN voor een non-profit\/ledenorganisatie?<\/b><\/h4>\n<p><b>Marketing Cloud Next<\/b><span style=\"font-weight: 400;\"> biedt specifieke voordelen voor maatschappelijke organisaties:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Meer betrokkenheid en donaties:<\/b><span style=\"font-weight: 400;\"> Door gepersonaliseerde journeys en slimme segmentatie kun je doelgroepen gericht benaderen, zoals donateurs, leden of vrijwilligers. Dit verhoogt de respons en betrokkenheid.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Effici\u00ebntie en tijdwinst:<\/b><span style=\"font-weight: 400;\"> AI en automatisering nemen repeterende taken uit handen, zodat jouw team zich kan richten op strategie en impact.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Datagedreven werken:<\/b><span style=\"font-weight: 400;\"> Alle marketingdata, segmentaties en campagneresultaten zijn direct inzichtelijk, waardoor je sneller en beter kunt bijsturen.&nbsp;<\/span><\/li>\n<\/ul>\n<p><b style=\"background-color: transparent;\"><br>E\u00e9n platform:<\/b><span style=\"background-color: transparent;\"> Geen losse tools meer, maar \u00e9\u00e9n centrale plek voor CRM, marketing en rapportages. Dit voorkomt fouten en versnelt processen.<\/span><\/p>\n<p><span style=\"background-color: transparent;\"><br><\/span><\/p>\n<h4><b>Wat gaan we doen? (Projectaanpak)<\/b><\/h4>\n<p><b>Inrichting MCN &amp; Data Cloud: <\/b><span style=\"font-weight: 400;\">We richten een basisimplementatie in met 1 campagne journey, datakoppeling, segmentatie en e-mail kanaal.<\/span><\/p>\n<p><b>Domein en gebruikersbeheer: <\/b><span style=\"font-weight: 400;\">We zorgen voor domeinverificatie, rollen &amp; rechten, permissies en privacy voorkeuren.<\/span><\/p>\n<p><b>AI-functionaliteiten activeren: <\/b><span style=\"font-weight: 400;\">Zoals Agentforce, Send Time Optimization en Einstein Segment Creation.<\/span><\/p>\n<p><b>Design Workshop: <\/b><span style=\"font-weight: 400;\">Intensieve sessie waarin we samen de ideale toepassing bepalen: supporter journeys, segmentatie, conversiepunten, en contentstrategie.<\/span><\/p>\n<p><b>Training &amp; Livegang: <\/b><span style=\"font-weight: 400;\">We begeleiden test- en trainingsmomenten, inclusief train-the-trainer en ondersteuning tijdens livegang.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><br><\/span><\/p>\n<h4><b>Wat krijg je?<\/b><\/h4>\n<ul>\n<li><span style=\"font-weight: 400;\">Volledig werkende Marketing Cloud Next omgeving<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Eenvoudige journey, webformulier en e-mailtemplate als startpunt<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Activatie van generatieve AI (Agentforce), Einstein Segment Creation &amp; Send Time Optimization<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Ondersteuning en training vanuit ons team<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Optioneel supportcontract voor duurzame doorontwikkeling<\/span><\/li>\n<\/ul>\n<p><i><span style=\"font-weight: 400;\"><br>Impact: tot 30% hogere campagne-effectiviteit (bron: Salesforce benchmarks)<\/span><\/i><\/p>\n<h4>&nbsp;<\/h4>\n<h4><b>Wat zit er standaard in?<\/b><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Actieve journey met e-mail &amp; formulier<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Integratie met Salesforce &amp; Data Cloud<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Generatieve AI-tools (Agentforce, Einstein Segmentatie)<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">Dashboards voor rapportage en optimalisatie<\/span><\/li>\n<\/ul>\n<h4>&nbsp;<\/h4>\n<h4><b>Klaar oor de volgende stap?&nbsp;<\/b><\/h4>\n<p><img decoding=\"async\" class=\"size-medium wp-image-35702 alignleft\" src=\"https:\/\/test.twopurpose.com\/wp-content\/uploads\/2026\/01\/Dotslash-Headshots-202528483_Stefan-Reiling_lores-200x300.jpg\" alt=\"\" width=\"200\" height=\"300\" srcset=\"https:\/\/test.twopurpose.com\/wp-content\/uploads\/2026\/01\/Dotslash-Headshots-202528483_Stefan-Reiling_lores-200x300.jpg 200w, https:\/\/test.twopurpose.com\/wp-content\/uploads\/2026\/01\/Dotslash-Headshots-202528483_Stefan-Reiling_lores-682x1024.jpg 682w, https:\/\/test.twopurpose.com\/wp-content\/uploads\/2026\/01\/Dotslash-Headshots-202528483_Stefan-Reiling_lores-768x1154.jpg 768w, https:\/\/test.twopurpose.com\/wp-content\/uploads\/2026\/01\/Dotslash-Headshots-202528483_Stefan-Reiling_lores-1023x1536.jpg 1023w, https:\/\/test.twopurpose.com\/wp-content\/uploads\/2026\/01\/Dotslash-Headshots-202528483_Stefan-Reiling_lores-8x12.jpg 8w, https:\/\/test.twopurpose.com\/wp-content\/uploads\/2026\/01\/Dotslash-Headshots-202528483_Stefan-Reiling_lores.jpg 1269w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/><\/p>\n<p><\/p>\n<p>Wil je weten hoe Marketing Cloud Next jouw organisatie kan versterken? Neem contact op met <a href=\"mailto:stefan.reiling@test.twopurpose.com\" style=\"background-color: rgb(248, 248, 248);\"><strong data-start=\"213\" data-end=\"231\" data-is-only-node=\"\">Stefan Reiling<\/strong><\/a>, Account Manager bij TwoPurpose, voor een vrijblijvend adviesgesprek en ontdek de mogelijkheden voor jouw missie.<\/p>\n<p><br><\/p>\n<p><br><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Quick Start Gids: Implementatie van Salesforce Marketing Cloud Next Voor non-profit organisaties, ledenorganisaties en goede doelen Wat is Salesforce Marketing Cloud Next? Marketing Cloud Next: Jouw agentic marketing powerhouse! Salesforce Marketing Cloud Next (MCN) is het nieuwste marketing-platform van Salesforce, volledig gebouwd binnen het vertrouwde Salesforce CRM, met alle data unified op \u00e9\u00e9n plek via [&hellip;]<\/p>\n","protected":false},"author":67,"featured_media":20504,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[378],"tags":[380,248,381,356,148],"class_list":["post-35661","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-378","tag-agentforce","tag-ledenorganisaties","tag-marketing-cloud-next","tag-nieuws","tag-non-profit"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Quick Start Gids: Implementatie van Salesforce Marketing Cloud Next | TwoPurpose<\/title>\n<meta name=\"description\" content=\"Wil je weten hoe Marketing Cloud Next jouw organisatie kan versterken? Neem contact op met TwoPurpose voor een vrijblijvend adviesgesprek en ontdek de mogelijkheden voor jouw missie!\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Quick Start Gids: Implementatie van Salesforce Marketing Cloud Next | TwoPurpose\" \/>\n<meta property=\"og:description\" content=\"Wil je weten hoe Marketing Cloud Next jouw organisatie kan versterken? Neem contact op met TwoPurpose voor een vrijblijvend adviesgesprek en ontdek de mogelijkheden voor jouw missie!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/test.twopurpose.com\/nl\/blog\/2025\/quick-start-gids-implementatie-van-salesforce-marketing-cloud-next\/\" \/>\n<meta property=\"og:site_name\" content=\"TwoPurpose\" \/>\n<meta property=\"article:published_time\" content=\"2025-12-31T09:46:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-20T14:10:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/test.twopurpose.com\/wp-content\/uploads\/2020\/10\/pexels-ahmed-akacha-6918509.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"853\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Redactie\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Geschreven door\" \/>\n\t<meta name=\"twitter:data1\" content=\"Redactie\" \/>\n\t<meta name=\"twitter:label2\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/test.twopurpose.com\/blog\/2025\/quick-start-gids-implementatie-van-salesforce-marketing-cloud-next\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/test.twopurpose.com\/blog\/2025\/quick-start-gids-implementatie-van-salesforce-marketing-cloud-next\/\"},\"author\":{\"name\":\"Redactie\",\"@id\":\"https:\/\/test.twopurpose.com\/#\/schema\/person\/4fd641193adbe437eaef081afd31dea9\"},\"headline\":\"Quick Start Gids: Implementatie van Salesforce Marketing Cloud Next\",\"datePublished\":\"2025-12-31T09:46:38+00:00\",\"dateModified\":\"2026-01-20T14:10:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/test.twopurpose.com\/blog\/2025\/quick-start-gids-implementatie-van-salesforce-marketing-cloud-next\/\"},\"wordCount\":523,\"publisher\":{\"@id\":\"https:\/\/test.twopurpose.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/test.twopurpose.com\/blog\/2025\/quick-start-gids-implementatie-van-salesforce-marketing-cloud-next\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/test.twopurpose.com\/wp-content\/uploads\/2021\/10\/pexels-rfstudio-3810795.jpg\",\"keywords\":[\"Agentforce\",\"Ledenorganisaties\",\"Marketing Cloud Next\",\"Nieuws\",\"Non-profit\"],\"articleSection\":[\"2025\"],\"inLanguage\":\"nl-NL\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/test.twopurpose.com\/blog\/2025\/quick-start-gids-implementatie-van-salesforce-marketing-cloud-next\/\",\"url\":\"https:\/\/test.twopurpose.com\/blog\/2025\/quick-start-gids-implementatie-van-salesforce-marketing-cloud-next\/\",\"name\":\"Quick Start Gids: Implementatie van Salesforce Marketing Cloud Next | TwoPurpose\",\"isPartOf\":{\"@id\":\"https:\/\/test.twopurpose.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/test.twopurpose.com\/blog\/2025\/quick-start-gids-implementatie-van-salesforce-marketing-cloud-next\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/test.twopurpose.com\/blog\/2025\/quick-start-gids-implementatie-van-salesforce-marketing-cloud-next\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/test.twopurpose.com\/wp-content\/uploads\/2021\/10\/pexels-rfstudio-3810795.jpg\",\"datePublished\":\"2025-12-31T09:46:38+00:00\",\"dateModified\":\"2026-01-20T14:10:03+00:00\",\"description\":\"Wil je weten hoe Marketing Cloud Next jouw organisatie kan versterken? Neem contact op met TwoPurpose voor een vrijblijvend adviesgesprek en ontdek de mogelijkheden voor jouw missie!\",\"breadcrumb\":{\"@id\":\"https:\/\/test.twopurpose.com\/blog\/2025\/quick-start-gids-implementatie-van-salesforce-marketing-cloud-next\/#breadcrumb\"},\"inLanguage\":\"nl-NL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/test.twopurpose.com\/blog\/2025\/quick-start-gids-implementatie-van-salesforce-marketing-cloud-next\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\/\/test.twopurpose.com\/blog\/2025\/quick-start-gids-implementatie-van-salesforce-marketing-cloud-next\/#primaryimage\",\"url\":\"https:\/\/test.twopurpose.com\/wp-content\/uploads\/2021\/10\/pexels-rfstudio-3810795.jpg\",\"contentUrl\":\"https:\/\/test.twopurpose.com\/wp-content\/uploads\/2021\/10\/pexels-rfstudio-3810795.jpg\",\"width\":1280,\"height\":853},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/test.twopurpose.com\/blog\/2025\/quick-start-gids-implementatie-van-salesforce-marketing-cloud-next\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/test.twopurpose.com\/nl\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Quick Start Gids: Implementatie van Salesforce Marketing Cloud Next\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/test.twopurpose.com\/#website\",\"url\":\"https:\/\/test.twopurpose.com\/\",\"name\":\"TwoPurpose - Salesforce for nonprofits\",\"description\":\"Maak impact met Salesforce\",\"publisher\":{\"@id\":\"https:\/\/test.twopurpose.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/test.twopurpose.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"nl-NL\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/test.twopurpose.com\/#organization\",\"name\":\"TwoPurpose\",\"url\":\"https:\/\/test.twopurpose.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\/\/test.twopurpose.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/test.twopurpose.com\/wp-content\/uploads\/2024\/02\/TwoPurpose-Logo.png\",\"contentUrl\":\"https:\/\/test.twopurpose.com\/wp-content\/uploads\/2024\/02\/TwoPurpose-Logo.png\",\"width\":255,\"height\":129,\"caption\":\"TwoPurpose\"},\"image\":{\"@id\":\"https:\/\/test.twopurpose.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.linkedin.com\/company\/100143534\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/test.twopurpose.com\/#\/schema\/person\/4fd641193adbe437eaef081afd31dea9\",\"name\":\"Redactie\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\/\/test.twopurpose.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/test.twopurpose.com\/wp-content\/litespeed\/avatar\/3341f555179c1aa8ef6f456bc156261c.jpg?ver=1775797769\",\"contentUrl\":\"https:\/\/test.twopurpose.com\/wp-content\/litespeed\/avatar\/3341f555179c1aa8ef6f456bc156261c.jpg?ver=1775797769\",\"caption\":\"Redactie\"},\"url\":\"https:\/\/test.twopurpose.com\/nl\/blog\/author\/redactie\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Quick Start Gids: Implementatie van Salesforce Marketing Cloud Next | TwoPurpose","description":"Wil je weten hoe Marketing Cloud Next jouw organisatie kan versterken? Neem contact op met TwoPurpose voor een vrijblijvend adviesgesprek en ontdek de mogelijkheden voor jouw missie!","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"nl_NL","og_type":"article","og_title":"Quick Start Gids: Implementatie van Salesforce Marketing Cloud Next | TwoPurpose","og_description":"Wil je weten hoe Marketing Cloud Next jouw organisatie kan versterken? Neem contact op met TwoPurpose voor een vrijblijvend adviesgesprek en ontdek de mogelijkheden voor jouw missie!","og_url":"https:\/\/test.twopurpose.com\/nl\/blog\/2025\/quick-start-gids-implementatie-van-salesforce-marketing-cloud-next\/","og_site_name":"TwoPurpose","article_published_time":"2025-12-31T09:46:38+00:00","article_modified_time":"2026-01-20T14:10:03+00:00","og_image":[{"width":1280,"height":853,"url":"https:\/\/test.twopurpose.com\/wp-content\/uploads\/2020\/10\/pexels-ahmed-akacha-6918509.jpg","type":"image\/jpeg"}],"author":"Redactie","twitter_card":"summary_large_image","twitter_misc":{"Geschreven door":"Redactie","Geschatte leestijd":"3 minuten"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/test.twopurpose.com\/blog\/2025\/quick-start-gids-implementatie-van-salesforce-marketing-cloud-next\/#article","isPartOf":{"@id":"https:\/\/test.twopurpose.com\/blog\/2025\/quick-start-gids-implementatie-van-salesforce-marketing-cloud-next\/"},"author":{"name":"Redactie","@id":"https:\/\/test.twopurpose.com\/#\/schema\/person\/4fd641193adbe437eaef081afd31dea9"},"headline":"Quick Start Gids: Implementatie van Salesforce Marketing Cloud Next","datePublished":"2025-12-31T09:46:38+00:00","dateModified":"2026-01-20T14:10:03+00:00","mainEntityOfPage":{"@id":"https:\/\/test.twopurpose.com\/blog\/2025\/quick-start-gids-implementatie-van-salesforce-marketing-cloud-next\/"},"wordCount":523,"publisher":{"@id":"https:\/\/test.twopurpose.com\/#organization"},"image":{"@id":"https:\/\/test.twopurpose.com\/blog\/2025\/quick-start-gids-implementatie-van-salesforce-marketing-cloud-next\/#primaryimage"},"thumbnailUrl":"https:\/\/test.twopurpose.com\/wp-content\/uploads\/2021\/10\/pexels-rfstudio-3810795.jpg","keywords":["Agentforce","Ledenorganisaties","Marketing Cloud Next","Nieuws","Non-profit"],"articleSection":["2025"],"inLanguage":"nl-NL"},{"@type":"WebPage","@id":"https:\/\/test.twopurpose.com\/blog\/2025\/quick-start-gids-implementatie-van-salesforce-marketing-cloud-next\/","url":"https:\/\/test.twopurpose.com\/blog\/2025\/quick-start-gids-implementatie-van-salesforce-marketing-cloud-next\/","name":"Quick Start Gids: Implementatie van Salesforce Marketing Cloud Next | TwoPurpose","isPartOf":{"@id":"https:\/\/test.twopurpose.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/test.twopurpose.com\/blog\/2025\/quick-start-gids-implementatie-van-salesforce-marketing-cloud-next\/#primaryimage"},"image":{"@id":"https:\/\/test.twopurpose.com\/blog\/2025\/quick-start-gids-implementatie-van-salesforce-marketing-cloud-next\/#primaryimage"},"thumbnailUrl":"https:\/\/test.twopurpose.com\/wp-content\/uploads\/2021\/10\/pexels-rfstudio-3810795.jpg","datePublished":"2025-12-31T09:46:38+00:00","dateModified":"2026-01-20T14:10:03+00:00","description":"Wil je weten hoe Marketing Cloud Next jouw organisatie kan versterken? Neem contact op met TwoPurpose voor een vrijblijvend adviesgesprek en ontdek de mogelijkheden voor jouw missie!","breadcrumb":{"@id":"https:\/\/test.twopurpose.com\/blog\/2025\/quick-start-gids-implementatie-van-salesforce-marketing-cloud-next\/#breadcrumb"},"inLanguage":"nl-NL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/test.twopurpose.com\/blog\/2025\/quick-start-gids-implementatie-van-salesforce-marketing-cloud-next\/"]}]},{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/test.twopurpose.com\/blog\/2025\/quick-start-gids-implementatie-van-salesforce-marketing-cloud-next\/#primaryimage","url":"https:\/\/test.twopurpose.com\/wp-content\/uploads\/2021\/10\/pexels-rfstudio-3810795.jpg","contentUrl":"https:\/\/test.twopurpose.com\/wp-content\/uploads\/2021\/10\/pexels-rfstudio-3810795.jpg","width":1280,"height":853},{"@type":"BreadcrumbList","@id":"https:\/\/test.twopurpose.com\/blog\/2025\/quick-start-gids-implementatie-van-salesforce-marketing-cloud-next\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/test.twopurpose.com\/nl\/"},{"@type":"ListItem","position":2,"name":"Quick Start Gids: Implementatie van Salesforce Marketing Cloud Next"}]},{"@type":"WebSite","@id":"https:\/\/test.twopurpose.com\/#website","url":"https:\/\/test.twopurpose.com\/","name":"TwoPurpose - Salesforce for nonprofits","description":"Maak impact met Salesforce","publisher":{"@id":"https:\/\/test.twopurpose.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/test.twopurpose.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"nl-NL"},{"@type":"Organization","@id":"https:\/\/test.twopurpose.com\/#organization","name":"TwoPurpose","url":"https:\/\/test.twopurpose.com\/","logo":{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/test.twopurpose.com\/#\/schema\/logo\/image\/","url":"https:\/\/test.twopurpose.com\/wp-content\/uploads\/2024\/02\/TwoPurpose-Logo.png","contentUrl":"https:\/\/test.twopurpose.com\/wp-content\/uploads\/2024\/02\/TwoPurpose-Logo.png","width":255,"height":129,"caption":"TwoPurpose"},"image":{"@id":"https:\/\/test.twopurpose.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/100143534"]},{"@type":"Person","@id":"https:\/\/test.twopurpose.com\/#\/schema\/person\/4fd641193adbe437eaef081afd31dea9","name":"Redactie","image":{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/test.twopurpose.com\/#\/schema\/person\/image\/","url":"https:\/\/test.twopurpose.com\/wp-content\/litespeed\/avatar\/3341f555179c1aa8ef6f456bc156261c.jpg?ver=1775797769","contentUrl":"https:\/\/test.twopurpose.com\/wp-content\/litespeed\/avatar\/3341f555179c1aa8ef6f456bc156261c.jpg?ver=1775797769","caption":"Redactie"},"url":"https:\/\/test.twopurpose.com\/nl\/blog\/author\/redactie\/"}]}},"_links":{"self":[{"href":"https:\/\/test.twopurpose.com\/nl\/wp-json\/wp\/v2\/posts\/35661","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/test.twopurpose.com\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/test.twopurpose.com\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/test.twopurpose.com\/nl\/wp-json\/wp\/v2\/users\/67"}],"replies":[{"embeddable":true,"href":"https:\/\/test.twopurpose.com\/nl\/wp-json\/wp\/v2\/comments?post=35661"}],"version-history":[{"count":35,"href":"https:\/\/test.twopurpose.com\/nl\/wp-json\/wp\/v2\/posts\/35661\/revisions"}],"predecessor-version":[{"id":35712,"href":"https:\/\/test.twopurpose.com\/nl\/wp-json\/wp\/v2\/posts\/35661\/revisions\/35712"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/test.twopurpose.com\/nl\/wp-json\/wp\/v2\/media\/20504"}],"wp:attachment":[{"href":"https:\/\/test.twopurpose.com\/nl\/wp-json\/wp\/v2\/media?parent=35661"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/test.twopurpose.com\/nl\/wp-json\/wp\/v2\/categories?post=35661"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/test.twopurpose.com\/nl\/wp-json\/wp\/v2\/tags?post=35661"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}