{"id":6383,"date":"2019-04-29T15:34:51","date_gmt":"2019-04-29T15:34:51","guid":{"rendered":"https:\/\/test.twopurpose.com\/?p=6383"},"modified":"2024-05-21T13:21:24","modified_gmt":"2024-05-21T13:21:24","slug":"app-mailchimp-for-salesforce-360-graden-view-of-een-hoop-gedoe","status":"publish","type":"post","link":"https:\/\/test.twopurpose.com\/nl\/blog\/2019\/app-mailchimp-for-salesforce-360-graden-view-of-een-hoop-gedoe\/","title":{"rendered":"App MailChimp voor Salesforce: 360 graden view of een hoop gedoe?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6383\" class=\"elementor elementor-6383\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-604fd7e3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"604fd7e3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-647c71bf\" data-id=\"647c71bf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4e88e289 elementor-widget elementor-widget-text-editor\" data-id=\"4e88e289\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div id=\"block-717240f3f5ef9e398ade\" class=\"sqs-block html-block sqs-block-html\" data-block-type=\"2\"><div id=\"yui_3_17_2_1_1622129758826_355\" class=\"sqs-block-content\"><p id=\"yui_3_17_2_1_1622129758826_354\" class=\"\">Je maakt gebruik van MailChimp voor je nieuwsbrieven en van Salesforce voor CRM en fondsenwerving. Als je MailChimp synchroniseert met Salesforce met behulp van de gratis app \u2018MailChimp for Salesforce\u2019 kun je precies bijhouden wat je nieuwsbrief ontvanger doet met jouw mailings: lezen, klikken of niets. Ook kun je je lijsten beheren vanaf \u00e9\u00e9n plek. Mooi toch? Of niet?<\/p><p class=\"\">De praktijk blijkt weerbarstiger. Ik zie veel nonprofits worstelen met de app. MailChimp is een veelvuldig gebruikte mailingtool vanwege de gebruiksvriendelijkheid en de (relatief) lage prijs. Maar de app voor synchronisatie met Salesforce is wel erg beperkt. Met als gevolg: veel heen en weer importeren en exporteren van lijsten en geen bestaande contacten kunnen toevoegen aan nieuwe segmenten of groepen. Daardoor neemt het vertrouwen in de synchronisatie af en kiest men er vaak voor om maar volledig handmatig te gaan werken. Terug bij af dus.<\/p><p class=\"\">En nu? Ik word regelmatig benaderd met de vraag of we kunnen helpen bij het optimaliseren van dit proces. Dit plaatst me voor een dilemma. Aan de ene kant: klantvriendelijkheid en ontzorgen, door bijvoorbeeld een extra tool toe te voegen. Zoals Cazoomi, een tool die ervoor zorgt dat Salesforce en MailChimp beter synchroniseren. Aan de andere kant: de ambitie om nonprofits verder te helpen en het enthousiasme voor de mogelijkheden van een tool die w\u00e9l goed werkt met Salesforce: Pardot.<\/p><p class=\"\">En niet alleen dat. Denk aan lead scoring, customer journeys, automation rules, segmenteren en completion actions. Is dat nog een brug te ver? Denk dan aan het waarderen van je donateurs. Maak voor je major donors een klein programma in Pardot\u2019s engagement studio, waarmee je hen regelmatig laat weten hoe blij je met ze bent. Richt het \u00e9\u00e9nmaal in en zodra \u00e9\u00e9n van je donateurs aan de criteria voldoet, wordt hij meegenomen in de stroom. Dit kan ook voor donateurs die een jaar bij je zijn. Of voor het onboarden van je vrijwilligers en het organiseren van evenementen. Dit is slechts een greep uit de mogelijkheden. \u00a0Zet alles eenmalig klaar en laat Pardot vervolgens het werk doen.<\/p><\/div><\/div><div id=\"block-yui_3_17_2_1_1558359276953_13900\" class=\"sqs-block html-block sqs-block-html\" data-block-type=\"2\"><div class=\"sqs-block-content\"><p class=\"\">Nu hoor ik je denken: Is Pardot duur? Wat levert het mij op? Logische vragen. Mag ik jou dan ook iets vragen? Hoeveel tijd ben jij kwijt met handmatige acties? Hoeveel kosten jouw multichannel campagnes per jaar? Wat levert jou dat op? Hoe goed ken je je donateurs eigenlijk?<\/p><p class=\"\">Misschien kunnen we er eens over sparren. Klik dan op de link voor een moment dat jou past om telefonisch kennis te maken.<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3827201 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"3827201\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/calendly.com\/renate\/15min\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Telefonisch kennismaken<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-166ed8bd elementor-widget elementor-widget-text-editor\" data-id=\"166ed8bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"\">PS: Ook voor je MailChimp probleem mag je natuurlijk contact opnemen. \ud83d\ude42<\/p><p class=\"\">\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Je maakt gebruik van MailChimp voor je nieuwsbrieven en van Salesforce voor CRM en fondsenwerving. Als je MailChimp synchroniseert met Salesforce met behulp van de gratis app \u2018MailChimp for Salesforce\u2019 kun je precies bijhouden wat je nieuwsbrief ontvanger doet met jouw mailings: lezen, klikken of niets. Ook kun je je lijsten beheren vanaf \u00e9\u00e9n plek. [&hellip;]<\/p>\n","protected":false},"author":67,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[193],"tags":[28],"class_list":["post-6383","post","type-post","status-publish","format-standard","hentry","category-193","tag-salesforce"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>App MailChimp voor Salesforce: 360 graden view of een hoop gedoe? | TwoPurpose<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"App MailChimp voor Salesforce: 360 graden view of een hoop gedoe? | TwoPurpose\" \/>\n<meta property=\"og:description\" content=\"Je maakt gebruik van MailChimp voor je nieuwsbrieven en van Salesforce voor CRM en fondsenwerving. Als je MailChimp synchroniseert met Salesforce met behulp van de gratis app \u2018MailChimp for Salesforce\u2019 kun je precies bijhouden wat je nieuwsbrief ontvanger doet met jouw mailings: lezen, klikken of niets. Ook kun je je lijsten beheren vanaf \u00e9\u00e9n plek. 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